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making sense of the digital space

Why Build an Online Community?

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Next Is Now video by Rogers (Canadian Stats)

Is Social Media here to Stay?Next is Now

sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick

sbk

• Who am I???

sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick

Presentation Overview

• Why Build an Online Presence?• Online Statistics• Platform Choices• Efficiency Tools• Examples• Action Plan• Measuring• Resources

sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick

Why Build an Online Presence?

• Stay on top of technology

• Learn, perfect your craft

• Network• Meet the needs of a

publisher

sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick

Online Stats - Overall

Sites like Facebook and Twitter account for 22.7% of time spent on the web; the next closest activity is online games, which make up 10.2%

sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick

Online Stats – Facebook!

In 2009 sharing on Facebook become more popular than sharing via email

Facebook 70% of people surveyed currently having an account. (2009 Canada Study)

Top two websites visited by businesses: 1. Facebook – 6.8 per cent of all traffic 2. Google – 3.4 per cent of all traffic

sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick

Online Stats – Media vs Media

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Online Stats – Twitter

• 47% of Canadians use Twitter and the majority of users are 19 – 25 years of age. (2009)

Seriously, I do.

sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick

Online Stats – YouTube

• 38% of Canadians surveyed in 2009 use YouTube

sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick

Online Stats – Blogging

• 58% Canadians blog !• 74% of people who blog, do so for personal

purposes, 57% blog for work and 35% blog for both.

sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick

Platform Choices

• Facebook, LinkedIn, Twitter• Blogging (WordPress, Blogger, Tumblr)• YouTube

• Direct Email List (MailChimp, Constant Contact)

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Examples - YouTube

– Dallas Clayton Author promotes his book: An Awesome Book of Thanks!

– A Reader / Community Promotes the book:An Awesome Book of Thanks!

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Examples - Facebook

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Examples - Twitter

258,150 Followers

New York Times and USA Today bestseller.

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Examples - Twitter

6,742 Followers

New York Times bestselling author

Notice the interaction?

Notice promotion of NEXT book?

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Examples - BloggingNew York Times Bestselling author#13 in their The Bestsellers of 2010

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Efficiency Tools

• Hootsuite, Seesmic, TweetDeck, CoTweet

sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick

Action Plan

• Choose a platforms (or two!)• Do it for a year – patience and passion• Make the time – when?! • Build it, converse and incorporate Real Life

• To build an action plan visit Chris Brogan’s post that I will link on my site

sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick

Measuring

• Many ways to measure:• # of followers• Interactions• People you meet• Website Analytics• Goals being achieved

2449 views to date (since April 2011)

sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick

Resources

• Visit www.sbkelsick.com

All links and resources are posted there! (as well as some author related site links)

And please add comments to resources you like

• Events to help you learn more

sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick

Do It! (and find the fun)

“If you don't have time to spread the message about you and your work, then who will? The best promoter of any book is its author. Period.”

By Jane FriedmanContributing Editorof Writers Digest