Date post: | 31-Oct-2014 |
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Why Charities Need
Social Media
Michael Netzley, PhD
Asst. Professor, Corporate Communication
Fellow, Society for New Comm Research
Can You Afford This?
Where are Your Stakeholders?
SG Netizens: On-line Preferences 09
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0
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Microblog
wiki contribution
© 2009 Michael Netzley, research.
30+ 20-30 <20
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30+ 20-30 Under 20
2010
2010 Sg Microblogging
308%
Increase (c) 2011, Michael Netzley, PhD
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My SNS
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Personal Blog
On-line Ratings
Microblog
Wiki Contribution
30+ 20-30 Under 20
2011
Sin
ga
po
re
What It Means for You
• You need to be where
your stakeholders are
• Adapt to Singapore’s
comparatively passive
consumption behaviors
• Begin with a wise
content strategy
Next…Explore New Behaviors
Power of Crowds
Twittamentary
Interview with Siok Siok
Interview: episode #479
So
lve
Pro
ble
ms
Lower Cost
with In-kind
Trades
Ex
pa
nd
s
Yo
ur
Reso
urc
e
Ba
se
Messages
from Peers
more
Influential
Ma
ny
Sm
all
Am
ou
nts
Ad
d U
p
Gartner: SNS and Public Sector
Gartner, 23 Oct 2008
“social networks will
complement, and may replace,
some public sector functions…”
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