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4.3 Billion e-mail accounts will be registered worldwide by 2016 91% of consumers check their email daily. 74% of consumers prefer commercial communications via email. On a daily basis, consumers interact with about 11 brands through email. E-mail conversion rates are three times greater than social media. For every $1 spent on email marketing, the average return is $44.25 Why Choose Email Marketing? about 9 brands on Facebook about 9 brands on Twitter $ 44% of consumers made at least one purchase last year based on a promotional email they received. sale! 72% of consumers sign up to get discounts, but only 8% sign up because they love the brand. VS. = email marketing investment return *1 *2 *3 *4 *5 *6 *7 *8 Sources: *1 Radicati.com *2 ExactTarget.com *3 MerkleInc.com *4 EmailStatCenter.com *5 ConvinceAndConvert.com *6 Slideshare.com BlueHornet *7 Mckinsie.com *8 EmailExpert.org Presented by: MediaProwler.com Email Marketing, Direct Mail, Digital Media *8 conversions conversions
