Date post: | 19-Feb-2017 |
Category: |
Self Improvement |
Upload: | greenzine |
View: | 359 times |
Download: | 2 times |
62 million Americans consider themselves green
They hold negative attitudes toward products that pollute
They include green as one of their purchasing criteria
It’s about attracting customers…
these green customers believe…There are not enough eco-friendly products & services available
It’s important to be seen as environmentally conscious
Companies should help consumers become more eco-responsible
What green customers want…Advertising that can help them learn about available products & services
Interesting stories that help them understand concepts and developments
Partnerships that befriend environmental causes
Targeted opt-in green readership
What greenZine offers…
Carbon-neutral e-zine web & mobile
Interactive reader platform
greenZine Readership…Consumers & Activists
Architects & LEED AP
Building professionals & trades people
Corporate Sustainability
Educators & Officials
USGBC
“Companies are thinking bigger and longer-term about sustainability … some of the world’s biggest companies and brands (are) putting a stake in the ground in the name of environmental and, sometimes social sustainability.” -- Joel Makower, Editor • GreenBiz.com
You’re in good companyP&G to power with renewable energy FedEx to improve fuel efficiency
Walmart to source local farmers
Hasbro to use recycled packaging