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Why Churches are Hurting but
Non-Profits Aren’tBrad Cecil, CFRE
Introduction• Post Modern-pragmatist, partial-preterist, pentecostal
– The world is as you find it and it is our job to change it!
• The development and growth of the consumer church has peaked and is now in decline.
• Contemporary theologies and eschatology have influenced a transition away from external social action – focusing instead on “attractional” models of outreach.
• Donors responded by giving outside the church to social service doing the work that was once done by the church.
• Donors are still giving - just not to the church.• The postmodern transition and the development of
missional theologies has caused a return to social action and donors are responding.
Giving 2010
2010 Total Giving by Donor Source
Individuals73%
Corporations5%
Foundations14%
Bequest8%
Changes by Donor Source
2010 Giving by Source
2004 2005 2006 2007 2008 2009 2010
Individuals 187.92 199.07 222.89 229.03 229.28 227.41 211.77
Corporations 12 13.77 12.72 15.69 14.5 14.1 15.29
Foundations 28.8 30 36.5 38.52 41.21 38.44 41
Bequest 19.8 17.44 22.91 23.15 22.66 23.8 22.83
$25.00
$75.00
$125.00
$175.00
$225.00
$275.00
$325.00
2010 Total Giving by Recipient
Religion35%
Education14%
Health8%
Human Services9%
Unallocated1%
Art Culture & Humanities
5%
Public Affairs/ So-ciety Benefit
8%
Environment/An-imals2%
International Affairs5%
Foundations11%
Individuals1%
Changes by Recipient
2004 2005 2006 2007 2008 2009 2010
Religion 88.3 93.18 96.82 102.32 106.89 100.95 100.63
Education 33.84 38.56 40.98 43.32 40.94 40.01 41.67
Health 21.95 22.54 20.22 23.15 21.64 22.46 22.83
Human Services 19.17 25.36 29.56 29.64 25.88 27.08 26.49
Unallocated 21.36 16.15 26.08 23.73 19.39 28.59 2.12
Art Culture & Humanities 13.99 13.51 12.51 13.67 12.79 12.34 13.28
Public Affairs/ Society Benefit 12.96 14.03 21.41 22.65 23.88 22.77 24.24
Environment/Animals 7.61 8.86000000000001
6.6 6.96 6.58 6.15 6.66
International Affairs 5.34 6.39 11.34 13.22 13.3 8.89 15.77
Foundations 24 21.7 29.5 27.73 32.65 31 33
Individuals NaN NaN NaN NaN 3.71 3.51 4.2
$25.00
$75.00
$125.00
$175.00
$225.00
$275.00
$325.00
Income Local Social Service
FY 06-07
FY 07-08
FY 08-09
FY 09-10
FY 10-11
$-
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
Social Service #1
FY 06-07
FY 07-08
FY 08-09
FY 09-10
FY 10-11
$-
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
$3,000,000.00
$3,500,000.00
Social Service #2
Social Service #3
FY 06-07 FY 07-08 FY 08-09 FY09-10 FY 10-11 $-
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
Social Service #3
FY 05-06
FY 06-07
FY 07-08
FY 08-09
FY 09-10
FY 10-11
$- $200,000.00 $400,000.00 $600,000.00 $800,000.00
$1,000,000.00 $1,200,000.00 $1,400,000.00 $1,600,000.00 $1,800,000.00
Social Service #4
Church Membership
American Baptist
Churches
Christian Church - Disciples
Church of the
Brethren
Church of the
Nazarene
The Epis-copal
Church
Evangeli-cal
Lutheran Church in America
Lutheran Church
Missouri Synod
Presbyte-rian
Church USA
Reformed Church in America
Seventh-day Ad-ventist
Southern Baptist Conven-
tion
United Church of
Christ
The United
Methodist Church
1970 1454965 1592609 187957 364789 3330272 3279517 2781892 3222663 383166 396097 11330481 2032648 10990720
1980 1316760 1231817 175335 462724 2815359 2942002 2631374 2520367 348080 535705 13191394 1769104 9731779
1990 1549563 1073119 151169 552264 2455422 5251534 2604278 2929608 333798 687200 14812844 1644787 9055145
2000 1507400 879436 141400 627054 2364559 5178225 2594404 3574959 295651 839915 15729456 1421088 8452042
2010 1331127 679563 123855 645048 2057292 4633887 2337349 2140165 254485 1021777 16228438 1111691 7853987
1,000,000
3,000,000
5,000,000
7,000,000
9,000,000
11,000,000
13,000,000
15,000,000
17,000,000
Churches with Excellent Financial Health
2000 2005 2008 20100%
5%
10%
15%
20%
25%
30%
35%
31%
24%
19%
14%
Percentage to Benevolence
Amer
ican
Baptis
t Chu
rche
s
Christia
n Chu
rch
- Disc
iple
s
Churc
h of
the
Breth
ren
Churc
h of
the
Naz
aren
e
The E
pisc
opal
Chu
rch
Evang
elical
Lut
hera
n Chu
rch
in A
mer
ica
Luthe
ran
Churc
h M
issou
ri Syn
od
Presb
yter
ian
Churc
h USA
Refor
med
Chu
rch
in A
mer
ica
Seven
th-d
ay A
dven
tist
South
ern
Baptis
t Con
vent
ion
Unite
d Chu
rch
of C
hrist
The U
nite
d M
etho
dist
Chu
rch
0%
10%
20%
30%
40%
50%
60%
70%
80%
1970 1980 1990 2000 2010
Congregational IncomePercentage to Benevolence
1970 1980 1990 2000 2010 1970 1980 1990 2000 2010
In-come
3580185239 7454316525 15765112942
26242626313
35922818150
Benevolence
0.202727581549029
0.198694674023116
0.189606388168431
0.153957428910176
0.153502512552735
$2,500,000,000.00
$7,500,000,000.00
$12,500,000,000.00
$17,500,000,000.00
$22,500,000,000.00
$27,500,000,000.00
$32,500,000,000.00
$37,500,000,000.00
3%
8%
13%
18%
23%
• “Nones” are those without any religious preference – fastest growing religious segment.
• Overall median weekend worship attendance dropped from 130 to 108
• Mega- churches doubled, still less than 1% of all congregations. Attracting a bigger slice of a shrinking pie.
• Reduction in attendance is true for Mainline, Evangelical and Racial/Ethnic Congregations.
• Least decline came from congregations with mission-oriented programs.