@gdecugis

Why content curation isa new form of

communication

Guillaume DecugisCo-Founder & CEO, Scoop.it

Talk at the University of San Francisco 9/17/13

@gdecugis

Communication back then

“One to Many”

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Brand, content & media creation

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Media creation & distribution

Distribution

1000 BC 1200 AD 1848 AD

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Mass Media. Mass distribution, narrow creation.

1923 1940 1969

Distribution

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Communication pre-Internet

“One to Many”

Faster, broader

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Internet > Mass Media

Mass Distribution

Mass Creation

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I’m talking to

you!

I’m looking for you!

Information overload

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Brian SolisAltimeter Group

“Brands must become media to earn relevance”

Attention scarcity transformed content strategies

“Content is king”

Bill GatesMicrosoft

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A race to great content

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Where not even sky is the limit

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Communication post Web 2.0

All of Us

Opportunity

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Content Curator ?

Rohit BhargavaInfluencial Marketing Group

“Someone who finds, groups, organizes and shares the best and most relevant content on a specific

issue”

“A Web Super Hero”

Steve RosenbaumCuration Nation

@gdecugis

relevantnoisy

find

discover

Search

Social Graph Interest Graph

The Interest Graph: where Social Discovery meets Search Relevancy

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Interest-based publishing-by-curation

The opportunity for individuals, organizations and businesses

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1

Discover

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2 Enrich

1

Discover

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3 Share

2 Enrich

1

Discover

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Scoop.it today

Weekly Traffic

650k 7MM+50MM+Communit

y of Curators

Monthly unique visitors

Curated content items

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Who are these new super heroes?

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Independent professionals- Show professional expertise- Research a topic- Generate business leads- Save time

Some have audiences > 1MM views

"Content curation will help to establish oneself as a knowledgeable resource who adds value to a topic or community."Lauren Moss, Architect (http://www.scoop.it/u/myd-studio)

"Over the past years I've tested different content curation sites and found Scoop.it to be the leader in both innovation and traffic building potential.”Brian Yanish, Marketing Consultant(http://www.scoop.it/u/brian-yanish)

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Startups & SMB’s- Show thought leadership- Share a vision- Educate a nascent market- Improve SEO- Show press traction

Leverage Web site integrationSome have indexed 50,000 more pages in search engines and reached audiences in 100,000’s

HealthCare Mobile, mobile app developer(http://blog.healthcaremobile.com/)

Ecovadis, supply chain software(http://market-news.ecovadis.com)

IS Decisions, IT software(http://www.scoop.it/u/IS_Decisions))

Open Garden, wireless technology(http://mesh.opengarden.com)

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Non-ProfitsCancerCommons, Cancer Research

Accelerate the learning cycle on cancer treatments:- Educate patients on latest

research- Provide research digests to

clinicians

Ashoka, Social Entrepreneurship

Promote change through social entrepreneurship initiatives:- Find quality content for their

newsletters- Keep their community engaged

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Entreprise- Increase social media, web site or

newsletter engagement- Team curation- Internal communication- Community contributions- SEO

Orange, European mobile operator

PepsiCo HR, Food & Beverage

Ring Central, Cloud-based phone system

Reed Exhibitions, Largest event producer

Havas Worldwide, Global advertising

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Educators- “Text book in the cloud”- Develop students’ critical

thinking- Develop personal brand

"Seriously, more people know me from Scoop.it than all my research published in academic journals.”Seth Dixon, Rhode Island College Professor

“[Using Scoop.it] gave my kids the opportunity to make several decisions about the quality of the content that they were finding on a controversial topic.”Bill Ferriter, 6th grade teacher, North Carolina

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Are you ready to become a gatekeeper in your field ?

Guillaume DecugisCo-Founder & CEO

http://scoop.itCome say hi! 48 2nd St, San Francisco

Get Started