Why Content Marketing isn’t Delivering Links
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Figaro Paid Search & SEO Seminar
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73% of SEOs plan to increase their link building spend.Skyrocket Link Building Survey
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1. It has to look credible
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2. Who’s going to link?
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“Sharers are rarely linkers”
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3. Who’s going to link?
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4. Good content is not good enough
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5. Sometimes it’s just not cool
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Data, Data, Data
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Link EarningTaking your brand from being ‘worth talking about’ to ‘worth linking to’.
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Don’t have data?
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When it comes together
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150kVisitors
25%Search Visibility
30Unique Domain
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Pro Tip
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“76% of journalists feel pressure to get their stories shared socially.”
2015 Endleman Media Forecast
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Summary Invest in quality design and credible data
Identify the online audience that publish and link
No relationships = No links
You may think it’s cool, but most of the time it’s not
Data, enough said
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Thank [email protected] | @tim_grice | branded3.com
[email protected] | @mikerjeffs | branded3.com