Why CXOs Should Care About the Wild Web of Mapping

Yahoo! Confidential

“Consumer” Mapping Sites Have Driven Awareness in Business

• Sharing and re-mixing of Geo data by people

• Demystify GIS technology (interactive maps, directions, mash-ups)

Yahoo! Confidential

Unlocking GIS Data From it’s Silos

• Open standards / GeoRSS support. APIs are also GeoRSS readers.

• MS Excel publishing to GeoRSS & Y! Maps Simple Publishing API.

• Range of API solutions for different audiences (simple vs. complex; platform independent)

MS Excel

GeoRSS

Web Server

Y! Maps APIs / Mashups

Other Data Sources

Yahoo! Confidential

Wide Range of Data Overlaid onto Maps