Why Digital? EMPOWEREDOTENTIAL

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Why Digital

EMPOWEREDOTENTIAL

www.binaryic.com

Scenario ofInternet usersIn India NOW

205 millionThe Indian Internet population in 2013

3rd LargestInternet population after China and USA

200+ MillionNo. of users added in just 3 years!

EMPOWEREDOTENTIAL

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Ad revenues in India, by media, 2011-2016Billions of Indian rupees

With , India’s Digital sector is on the move 29.9%

Print

TV

Out-of-home

Radio

Digital

Total

2011

139

116

18

12

15

300

2012

154

130

20

13

20

337

2013

172

148

22

16

26

384

2014

193

170

24

20

34

440

2015

215

197

26

24

44

506

2016

241

230

29

30

57

586

CAGR

11.5%

14.7%

10.0%

20.7%

29.9%

14.3%

Total spent on

Online Ads {FY 2012-13}

, .2260 Cr`

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Ad revenues in India, by media, 2011-2016Billions of Indian rupees

Top Cities

137MillionUrban 68Million

Rural

MUMBAI12MDELHI8.7M

BANGALORE3.8M

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Scenario ofInternet usersof India in 2015

330-370 million users

17.4m users@ growth rate of 45%

Mumbai

11.01m users@ growth rate of 36%

Delhi

5.4m users@ growth rate of 43%

Bangalore

Projected Indian Internet Population, becoming the second largest, overtaking USA at an average growth rate of 30% on an average

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To survive in this competitive market, every organization needs a digital footstep. The 70:30 ratio of offline:online marketing is now a

history, as marketers are now spending more than

.

The focus has now shifted to maximizing the conversion rate of online users to customers. And when you decide to take your first

step towards Digital,

70% on online marketing

we will be waiting for you…

EMPOWEREDOTENTIAL

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The world is online, where are you?

Thank You