ComMetrics

2008_06_16

ComMetrics University

Roentgenstrasse 49 Street

CH-8005 Zuerich Zip Code

Switzerland Country

+41(0)44 272 1876 Voice

+41(0)76 200 7778 Cel

www.ComMetrics.com URL

Coffee Break Webinar Nr. 07 2011-05-10

Why should NGOs take a social media baseline?

Presented by:

Prof. Urs E. Gattiker , Ph.D.

ComMetrics

_Who is your presenter?

Presenter: Urs E. Gattiker ==> http://bio.gattiker.name

My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics –

CyTRAP Labs GmbH.

We help our clients to improve their customer relationship

management, while fostering revenue growth.

2011_05_10

_Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips

ComMetrics

_Case – Your favorite

charity,

non-governmental organization (NGO),

non-profit group, etc.

2011_05_10

>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips

#1

Put in your favorite charity‘s or NGO‘s screenshot right here!

Twitter, Facebook, weblog, webpage, etc. right

ComMetrics

_Case – Your favorite

charity,

non-governmental organization (NGO),

non-profit group, etc.

#1 Should we use Twitter, Facebook, Weblogs or just–

Challenge ignore it at what risk?

Strategy: We want to have more impact within 1 year

2011_05_10

>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips

ComMetrics

_Case – Your favorite

charity,

non-governmental organization (NGO)),

non-profit group, etc.

#1 Should we use Twitter, Facebook, Weblogs or just–

Challenge ignore it at what risk?

Strategy: We want to have more impact within 1 year

Solution Take your baseline – where are we now?

Risks? Security? Performance? Manpower? Budget?

THEN Develop a plan, implement to improve - benchmark

2011_05_10

>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips

ComMetrics

_Why it matters – 2 gold nuggets for today

2011_05_10

>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips

Objective = have you walk away with a clear understanding:

1 – How are we using which channel – take

inventory or your baseline

2 – How are we doing so far – discuss, reflect, pls. do not

value performance – just explore situation, collect

information

3 – What do we want to improve how: set objectives

according to priorities

SOS – call us – we can help ==> info at CyTRAP.eu

ComMetrics

_1 Who is using which channel?

2011_05_10

>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

ComMetrics

_1 Who is using which channel?

2011_05_10

>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

ComMetrics

_2 How are we doing?

Is this channel working for us?

http://bit.ly/mTnQ3d++ 3 clicks

page was removed 1 day after game, why?

2011_05_10

>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

ComMetrics

_2 How are we doing?

Is this channel working for us?

http://bit.ly/mTnQ3d++ 3 clickspage was removed 1 day after game, why?

But why take it off because Google

still lets me have it, of course:

http://webcache.googleusercontent.com/search?q=cache:tNZ-

EQpEOpYJ:www.stadt.sg.ch/news/16/2011/05/FC_Zuerich.html+st.+gallen+extrabusse+Fc+Z%C3%BCrich&cd=1&hl=de&ct=cl

nk&gl=ch&source=www.google.ch

2011_05_10

>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

ComMetrics

_2 How are we doing?

- Are we posting regu-

larly on the blog?

- Is our content targeting

the right group?

- voters

- people living in town

- Is the content interesting to our target group? If so, how do

we know?

- Is our blog engaging our readers? What about comments?

2011_05_10

>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

ComMetrics

_3 Setting priorities – No. 1

- we must be compliant !- social media guidelines

- privacy

- risk managemen

Stadt St. Gallen – Weblog Footer – City Councillors

Code validator above, needed?

-Footer currently has nothing giving user access to policies like the

example below here:

- we must be compliant! Click on policies above, get:

- social media guidelines

- privacy

2011_05_10

>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

ComMetrics

_3 Setting priorities – No.1

- new URL http://blog.stadt.sg.ch/stadtrat or /council or both

- change URL or how else can we deal effectively with a situation

where other departments want to have a blog as well?

- offer readers each blog post via

e-mail

- ask other departments

if they want to blog

2011_05_10

>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

ComMetrics

_3 golden nuggets for today....

2011_05_10

>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips

1 – How are we using which channel – take

inventory

2 – How are we doing so far – discuss, reflect, pls. do not

value performance – just explore situation, collect

information

3 – What do we want to improve

how: set objectives

according to priorities

ComMetrics

_Please – would you be so kind and help me?

2011_05_10

>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips

Watch short video get slides – please write a comment

http://university.commetrics.com/?p=1675#comments/

about this webinar

- what did you get out if it?

- what else do you need – this time, tell me in your comment pls?

2 – last webinar in this series on May 24 – 17:00 hours

- depends on if you let me know what you need

ComMetrics

_Please – would you be so kind and help me?

2011_05_10

>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips

So how can we help you?

Please call us, or write for a free 15 min. Consultation.

ComMetrics

2008_06_16

ComMetrics University

Roentgenstrasse 49 Street

CH-8005 Zuerich Zip Code

Switzerland Country

+41(0)44 272 1876 Voice

+41(0)76 200 7778 Cell

www.ComMetrics.com URL

Coffee Break Webinar Nr. 07 2011-05-10

Why should NGOs take a social media baseline?

http://My.ComMetrics.com - free blog benchmarking

Presented by:

SOS – call us –we can help

Prof. Urs E. Gattiker , Ph.D.