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WHY DTLA? - Brookfield Properties...ZARA, Victoria’s Secret and Target. FIGat7th boasts more than...

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Page 1: WHY DTLA? - Brookfield Properties...ZARA, Victoria’s Secret and Target. FIGat7th boasts more than 330,000 SF of retail and public space, including TASTE FOOD HALL, a thriving, award-winning,
Page 2: WHY DTLA? - Brookfield Properties...ZARA, Victoria’s Secret and Target. FIGat7th boasts more than 330,000 SF of retail and public space, including TASTE FOOD HALL, a thriving, award-winning,
Page 3: WHY DTLA? - Brookfield Properties...ZARA, Victoria’s Secret and Target. FIGat7th boasts more than 330,000 SF of retail and public space, including TASTE FOOD HALL, a thriving, award-winning,

WHY DTLA?

DTLA CONSISTS OF

5.84 SQUARE MILES

MOST ACCESSIBLE REGION IN GREATER LOS ANGELES LINKED

BY PUBLIC TRANSIT/METRO SYSTEM

$25BILLIONINVESTED IN DTLA

SINCE 1999

700+ NEW RESTAURANTS, BARS, RETAIL, NIGHTLIFE AND AMENITIES OPENED

FROM 2008-2014

STRONG MARKETDEMOGRAPHICS

60,000 RESIDENTS

500,000 WORKERS

$98,000 MEDIAN INCOME OF RESIDENTS

$101,000 MEDIAN INCOME OF WORKERS

36 YRS MEDIAN AGE OF RESIDENTS

43 YRS MEDIAN AGE OF WORKERS

BOOMING RESIDENTIAL MARKET

23,894 UNITS CONSTRUCTED SINCE 1999

92.5% OCCUPIED IN CURRENT STOCK

10,980 UNITS UNDER CONSTRUCTION

TOURISM STATS 2015

18.9 MILLION TOTAL NUMBER OF VISITORS

TO DTLA IN 2015

1.3 MILLION HOTEL GUESTS

$84.50 AVERAGE DAILY SPENDPER PERSON IN DTLA

Source: L.a. Tourism and Convention Board

Source: Downtown Center Business Improvement District

Page 4: WHY DTLA? - Brookfield Properties...ZARA, Victoria’s Secret and Target. FIGat7th boasts more than 330,000 SF of retail and public space, including TASTE FOOD HALL, a thriving, award-winning,

“ I LOVE DOWNTOWN L.A. AND I RELISH ANY OPPORTUNITY TO SPEND TIME THERE.” ZOOEY DESCHANEL

Page 5: WHY DTLA? - Brookfield Properties...ZARA, Victoria’s Secret and Target. FIGat7th boasts more than 330,000 SF of retail and public space, including TASTE FOOD HALL, a thriving, award-winning,
Page 6: WHY DTLA? - Brookfield Properties...ZARA, Victoria’s Secret and Target. FIGat7th boasts more than 330,000 SF of retail and public space, including TASTE FOOD HALL, a thriving, award-winning,

In the heart of Downtown Los Angeles, FIGat7th stands as a shopping and dining destination with a decidedly Southern California flavor. Enhanced with Brookfield’s $40 million makeover, this open-air destination offers a contemporary urban retail experience for Downtown’s professional, visitor and growing residential populace. The premier shopping venue for Downtown Los Angeles is anchored by H&M, ZARA, Victoria’s Secret and Target.

FIGat7th boasts more than 330,000 SF of retail and public space, including TASTE FOOD HALL, a thriving, award-winning, global dining collection, featuring fast-casual eateries with options for the most sophisticated palate. FIGat7th also offers indoor and outdoor seating for more than 500 guests, terraces, green space and casual café-style dining. Additional amenities include complimentary WiFi, seasonal Arts and Events programming, live music, painting happy hours, chef demos and branded events.

Page 7: WHY DTLA? - Brookfield Properties...ZARA, Victoria’s Secret and Target. FIGat7th boasts more than 330,000 SF of retail and public space, including TASTE FOOD HALL, a thriving, award-winning,

WHY FIGAT7TH?

1,241,003 TRADE AREA(RESIDENT)POPULATION

61% (25,993) OF DAYTIME POPULATION

IS EMPLOYED IN

PROFESSIONAL SERVICES

42,612 DAYTIME POPULATION WITHIN FOUR

BLOCKS OF FIG AT 7TH

49%OF SHOPPERS ARE BETWEEN

THE AGES OF 25-44

14 MILLION+RIDERS ANNUALLY AT THE 7TH METRO

CENTER, LOCATED ADJACENT TO THE CENTER

AVERAGE HOURLY PEDESTRIAN COUNTS

AT 7TH AND FIGUEROA STREET INTERSECTION

2,500 MORNING

3,500LUNCH

2,800EVENING

Source: Downtown Center Business Improvement District

RATED MOST POPULAR SHOPPING DESTINATION

BY BOTH RESIDENTS AND WORKERS IN THE 2015 DOWNTOWN LA SURVEY PERFORMED

BY THE DCBID

7.4X /MOAVERAGE TIME SHOPPERS VISIT

(VS. A U.S. BENCHMARK OF 2.6 TIMES PER MONTH)

$384.13/MOWHAT SHOPPERS SPEND ON AVERAGE

(VS. $255.89 U.S. BENCHMARK)

Page 8: WHY DTLA? - Brookfield Properties...ZARA, Victoria’s Secret and Target. FIGat7th boasts more than 330,000 SF of retail and public space, including TASTE FOOD HALL, a thriving, award-winning,

FIGAT7THLOWER LEVEL

UPUP

DN

DN

UP

DN

UP DN

UP

UP

UP

UP

UP

DNUP

UP

UP

UP

UP

D/W

20

21

RE-6RE-4

BLDGAUTO SYS.

JAN & EVENTSTORAGE

HOT WATER

JAN STG

RE-3

RE-5

RE-10RE-9RE-8

RE-7

MECH

MECH

TEL/COM

ELEVMACH

STE 103744 SF

STE 15027,330 SF

37'-10" STE 119824 SF

STE 118921 SF

MIDDLE LEVEL – M2

LOWER LEVEL – M1

FIGAT7THMIDDLE LEVEL

DNU

P

UP

DN

UP

UP

DN

DN

DN

UP

UP

DN

DN UP

UP DN

UP DN

DN UP

UP

DN UPDN

UP

DN UP

UP

DNUP

UP

DNUP

UP

UP

UPDN

UP

RE-8 RE-9 RE-10

RE-3

RE-4 RE-6

21

20

63'

RE-8

DN

DN

DN

RE-4RE-6

21

20

ELEV. PIT

ELEV. PIT

ELEV. PIT

ELEV. PITM-115

ELEV. PITM-114

M-113

M-112

M-111

ELEV. PITM-110

TE-1

DN

UP

UPDN

UPDN

UPDN

UPDN

UPDN

UPDN

UPDN

UP

UP

DNDN

DN

DN

UPUP

UP

UP

DN

DN

DN

UP

UP

325B

326B

325

A

(Men)

-

-

STE 30021,377 SF

M3 -STREET LEVEL

M2-MIDDLE LEVEL

M1-LOWER LEVEL

STREET LEVEL – M3

Page 9: WHY DTLA? - Brookfield Properties...ZARA, Victoria’s Secret and Target. FIGat7th boasts more than 330,000 SF of retail and public space, including TASTE FOOD HALL, a thriving, award-winning,

IN GOODCOMPANY —DOWNTOWN L.A. HAS SO MUCHTO OFFER

Brookfield Assets

Page 10: WHY DTLA? - Brookfield Properties...ZARA, Victoria’s Secret and Target. FIGat7th boasts more than 330,000 SF of retail and public space, including TASTE FOOD HALL, a thriving, award-winning,

AT BROOKFIELD, WE ARE IN THE BUSINESS OF CREATING PLACES We aim to make lasting impressions on the cities and

neighborhoods in which we do business. The architecture

of our iconic projects define skylines and streetscapes around

the globe, and the commercial districts we create combine

both historic and modern architecture. Our distinctive place

making integrates destination shopping, dining and amenities

on-site; the highest standards in sustainability and efficiency;

and a strong social, cultural and community involvement.

Brookfield is setting a new benchmark for the modern

urban live-work-play environment, embracing the changing

lifestyle of today’s sophisticated individual.

Page 11: WHY DTLA? - Brookfield Properties...ZARA, Victoria’s Secret and Target. FIGat7th boasts more than 330,000 SF of retail and public space, including TASTE FOOD HALL, a thriving, award-winning,

LEASING CONTACTSMichael Goldban

212.417.2597 | [email protected]

Rachael Zanetos 213.330.8086 | [email protected]

brookfield.com


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