Date post: | 10-Apr-2017 |
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WHY ESPORTS MATTERSAND WHAT DEVELOPERS SHOULD BE AWARE OF
ArArne Peters – Casual Connect Berlin 2017
DO YOU FEEL THE HYPE?
Arne Peters – Casual Connect Berlin 2017
A MULTIBILLION DOLLAR BUSINESS IN THE MAKING
If esports would generate as much revenues per fan as the NBA, it would be a $2.5Bn business today, or 5 times what it is now
90MILLION
131MILLION
180MILLION114
MILLION
125MILLION
165MILLION
OCCASIONAL VIEWERSENTHUSIASTS
2014 2016 20192015
115MILLION
111MILLION
YoY+13.3%
YoY+11.2%
CAGR2014-2019
+11.2%
POWERED BY
© Newzoo | 2016 Global Esports Market Report + Esports Data Report Oct. 2016
ESPORTS ON THE RISE
Arne Peters – Casual Connect Berlin 2017
ESPN Magazine – The esports Issue June 2015
“For the first time in generations we’re witnessing the birth of a new sport…”
“…Gaming is what every traditional sports league is desperate to become: young, global, digital and increasingly diverse.”
ESL: WE CREATE ESPORTS
Arne Peters – Casual Connect Berlin 2017
Sponsors & PartnershipsESL has partnership relations >10 years
Game Developers & PublishersESL has a proven track record with the leading game studios and publishers
DistributionESL own the distribution rights and production to the events
Leagues & Tournaments
ESL host the biggest events all around the world
Teams & Players relationship
ESL has long-lasting relationship with the
teams and players
Associations (i.e. WESA)ESL together with the top
CSGO teams founded WESA to unite teams with the
tournaments and leagues
Operations
WHY CARE?
• Esports means user engagement and rentention in the first place
• Provides opportunities for content activation
• Foundation for a long lifecycle of your game
Arne Peters – Casual Connect Berlin 2017
THE NEXT BIG ESPORTS GAME?
• DON‘T develop for esports (without understanding the road ahead)
• Rather develop a competitive multiplayer game, with esports in mind
• Have a viable business model for your game in place
• Be prepared for esports features, but implement over time
• Grow your audience – players first, spectators second
• Be patient, but be ready when things take off
• Keep improving
• Do something different!
Arne Peters – Casual Connect Berlin 2017
COMPETITIVE GAMES
• Gameplay focus is synchronous PVP
• Online
• Gameplay mechanics with clear skill curve (“easy to
learn, hard to master”)
• Very often free-to-play
• Attractive to watch
• Player motivation driven by aspiration (achievement,
winning, skill improvement)
Arne Peters – Casual Connect Berlin 2017
CORE FEATURES
MATCHMAKING• Matching players from a queue• Skill-based at some point• Some form of incentive system
CUSTOM LOBBIES• Make it possible for people to select all match participants• Allow settings to be made, and have result screens with player names
ANTI-CHEAT• Especially PC games need to be tamper-proof• Store as much telemetric data as possible on the server side
Arne Peters – Casual Connect Berlin 2017
EVOLUTION INTO ESPORTSRETAIN EARLY ADOPTERS
Family & Friends, AlphaBUILD TO 24/7 ACTIVITY
Alpha to Closed BetaGROW A SPORT
Open Beta to Release
• Smart choices in game design, feature selection and competitive mode
• Scale activity offering over time
• Constant, active communication with players
• Focus on player liquidity in matchmaking
• Incentivize competitive play
• Love your influencers
• Lay groundwork for competitive structure
• Increase content frequency
• Add more gameplay options as player base grows
Arne Peters – Casual Connect Berlin 2017