Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
WHY HADOOP MATTERS?
FEBRUARY 2016
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
AN ERA OF
ABUNDANCEWHERE WE ARE NOW
2005 2007 2009 2011 2013
ANALYTICSBIG DATA HADOOP
Lots of data Processing
Power
Accurate
Decisions
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
SAS DATA
MANAGEMENTAGENDA
Market Drivers and Customers Challenges
Solution Overview
Benefits and Use Cases
Case Studies
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
MARKET DRİVERS AND CUSTOMER CHALLENGES
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
MARKET DRİVERS
AND CHALLENGESBİG DATA CHALLENGES
Source: Gartner (Sep 2014), Big Data Investment Grows but Deployments Remain Scarce in 2014 By Nick Heudecker, Lisa Kart
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
EARLY USE CASES…SHOW ME THE MONEY
Dynamic Pricing
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Hadoop will soon become a replacement complement to:
Business Intelligence;
Data Warehousing;
Data Integration;
Analytics.
SOURCE: Integrating Hadoop with BI and DW - TDWI Best Practices Report
WHY HADOOP?
HADOOP IN PRODUCTION:
10%
28%
13%10%
12%
27%
YES
< 12
MONTHS
< 24
MONTHS
< 36
MONTHS
3+
YEARS
NEVER
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
TWO STARTİNG
POİNTS
NOT MUTUALLY EXCLUSİVE… BUT OFTEN NOT SEEN TOGETHER!
Hadoop as a Data Platform(standalone or as part of a broader ecosystem)
Hadoop as a component of the next
generation of Business Analytics
.. to support innovative use cases.. to support an IT Transformation
TEXT
MANAGE
DATA
EX
PL
OR
E
DA
TA
DEVELOP
MODELS
DE
PL
OY
&
MO
NIT
OR
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
SAS AND HADOOP OUR GOAL İS CLEAR
• Analytic workload of choice in Hadoop
• Data Integration toolset of choice for Hadoop
• Data exploration and reporting product of choice for
Hadoop
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
SAS FOR HADOOP ENABLİNG THE DATA TO DECİSİON LİFECYCLE
Access & Manage DataAdvanced data management
capabilities (ELT, ETL, DQ,
virtualization) enabled for Hadoop
Interactively Explore & VisualizeQuickly Visualize Data in Hadoop, Discover New
Patterns, Publish Reports Via Web Reports, Mobile
Devices, MS Office Apps
Analyze & Model Uncover Patterns and trends in Hadoop data.
Interactive and visual environment for analytics.
Apply Domain specific high-performance analytics
Deploy & IntegrateAutomatically deploy and score analytic
models in the parallel environment.
Manage & analyze real time data
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
THE KEY
CHALLENGE
CLOSİNG THE GAPS İN THE DATA TO DECİSİON
LİFECYCLE
BUSINESS
MANAGER
TIME TO DECISION
IT SYSTEMS /
MANAGEMENT
DATA SCIENTIST
/ STATISTICIAN
BUSINESS
ANALYST
VALUE CAPTURED
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
SAS DATA
MANAGEMENTANALYSTS TAKE
Recommendation
“Use self-service interactive data preparation tools to enhance analyst productivity.” and
“improve the quality of data”
– Gartner, “Data Preparation Is Not an Afterthought”
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
SAS DATA LOADER FOR HADOOP
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
SAS DATA LOADER
FOR HADOOPNEW OFFERİNG!
Self-service big
data preparation
for business users
Certified by Hortonworks and Cloudera
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
SAS DATA LOADER
FOR HADOOPCAPABİLİTİES
Simple Point-and-Click UI
• Web-based and wizard-driven
• Stop and start directives, check status and view logs.
• Run, view or edit saved directives for reuse.
Secure Big Data Access
• Secure access to Kerberos-enabled Hadoop clusters.
• Copy relational databases and SAS datasets to and from Hadoop
Load, Join and Transform Data
• Query a table or join multiple tables without knowing SQL.
• Filter and summarize rows
• Transpose and group selected columns.
Profile and Cleanse Data
• Standardize, de-duplicate, match, parse and run other DQ functions.
• Profile data to determine uniqueness, incompleteness, patterns and more.
• Query, sort, or de-duplicate data
Lift into memory for Visualization and Analytics
• Load data to SAS®
LASR™ Analytic Server
• Run a SAS® program
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
SAS DATA LOADER
FOR HADOOPBENEFİTS
• Can be used with minimal training by business users to profile, transform, cleanse and load data into Hadoop and in-memory without writing code.
Business Users: Self-Service Big Data Access and Preparation
• The intuitive wizard-driven user interface reduces the pain and costs with finding, retaining and training talent with the specialized skills required to manage big data on Hadoop. Data provisioning tasks are shared with business users.
IT: Lower TCO, Productivity and Reduced Training
• SAS code and data quality functions are run in-cluster for improved performance. This reduces data movement for improved governance and security of trusted data.
Data Scientists/SAS Coders: Performance and Governance
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
SAS DATA LOADER
FOR HADOOPFOR MORE INFORMATION
• Download the Free Trial of SAS Data Loader for
Hadoop at:
• http://sas.com/dataloader
• Learn more about SAS and Hadoop:
• http://sas.com/hadoop
• Big Data Matters Webinar Series:
www.SAS.com/bigdatamatters
• Follow us on Twitter: @sasdatamgmt
• Like us on Facebook: SAS Software
DOWNLOAD THE
FREE TRIAL!
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .sas.com
Q&A