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Why have online presence?
A means of constant interaction with consumers
An integral part of marketing and engaging with
consumers today
A means of obtaining feedback and ultimately
building relationships with actual and potential
clients
88% of fortune 100 companies now use twitter daily
66% of questions asked on twitter have some commercial purpose
85% of companies are now using twitter as part of their recruitment process
Why Use Social Media?
What are the channels? There are several means through which businesses connect with
their clients online
Corporate websites ( provides detailed information on your
business, and what you do)
Face book ( fans of your business can get regular updates and
provide feedback)
Twitter ( a micro blog that allows you give and get feedback from
millions of people at the same time, in the same place)
LinkedIn ( professional networking site, you can connect with
similar organizations for opportunities)
Blogs (Online diaries, most bloggers are glad to have news to
share with their readers. Taking advantage of the more popular
ones is a good idea)
YouTube (upload videos for people to actually see what you’re
marketing. You can see the number of views at a glance)
to mention a few…
What are the channels?
The statistics…
Facebook: 500,000,000+ users worldwide;
45,000,000,000 content uploaded monthly;
1,500,000 active business pages.
Twitter: 156,000,000+ registered users; 5.4 billion
updates monthly; 31% of users follow a brand; 7.8
million brand recommendations monthly
YouTube: #2 most searched after Google
Corporate Website
Blog
Youtube
Making the most of Online Presence
Establish goals: be Specific. Measurable. Attainable.
Relevant. Timely.
Listen: tools like Wildfire, Nielsen BuzzMetrics,
Brandwatch.com etc, help you understand how customers
feel about your brand and how your marketing campaigns
resonate with them.
Learn about your audience: who are they? Their
personalities? How/where they consume? where/how they
engage?
Engaging Your Audience
Ask questions and provide feedback (how can we
help you? Do you like our products/services?)
Timeliness and frequency: provide regular updates
Have a solid content plan and stick with it
Relevance: make sure that your content provides
value to your audience
DO NOT SPAM!
Measuring Results!
To ensure effectiveness, your goals must be measurable.
The following parameters can be measured:
Reach and influence
Sustainability
Sentiment
Traffic
Conversations and transactions
Measurement tools The following can be used to measure impact of your
online presence
Inside Facebook
Twittermeter
YouTube Insight
Social Mention
Blogpulse
Amongst others…
Have a home base!
A social media account is only a forum to connect
with your clients
Have a place to refer them to should they need
further information on your business
A corporate website would be a good place to start!
So what has this got to do with Business Plan?
Developing an online strategy means that you can
reach a wider audience quickly and cheaply
Beyond presence, you can deploy an integrated online solution that targets marketing, payment, distribution, etc.
In Conclusion…
Maintaining your online presence requires investment in terms of time and commitment. You get what you put into it.
Social media success isn’t as a result of big moves, but little everyday moves that add up! But it has to be built into your plan!
WHOWINS?
