Date post: | 15-Apr-2017 |
Category: |
Marketing |
Upload: | dmx-dublin |
View: | 514 times |
Download: | 3 times |
Consumers make purchasing decisions based on looking at their favourite personalities on YouTube
Nowadays..
Consumers no longer expect brands to sell to them, but to entertain them and
inform them.
But thats not really happening..
One way communication methods like TV, Radio, Social Media Ads & Print have
consumers fed up of being ‘talked at’.
Consumers are tired of being interrupted by brands online.
One way communication methods like TV, Radio, Social Media Ads & Print have
consumers fed up of being ‘talked at’.
Consumers are tired of being interrupted by brands online.
This drove the birth of the ad-blocker.
One way communication methods like TV, Radio, Social Media Ads & Print have
consumers fed up of being ‘talked at’.
Marketers have no choice but to follow the shift - to move away from traditional
tactics and towards the ‘new web’
Consumers now have a choice. They have a voice.
On this ‘new web’, consumers respond to disruptive advertisements in three ways:
1) Blocking the ads
On this ‘new web’, consumers respond to disruptive advertisements in three ways:
1) Blocking the ads
2) Clicking the X button asap
On this ‘new web’, consumers respond to disruptive advertisements in three ways:
1) Blocking the ads
2) Clicking the X button asap
3) Treating them as a background wallpaper(There but not worth paying attention to)
Brands need to find new ways to reach consumers
Consumers want trusted messages from people like themselves
Building trust is where the challenge lies for brands.
Brands need to put consumers first, re-build the eroded trust through innovative solutions.
Youtility is marketing upside down.
Instead of marketing that is needed by companies, youtility is marketing that is
wanted by consumers.
Youtility is marketing upside down.
Instead of marketing that is needed by companies, youtility is marketing that is
wanted by consumers.
Useful, free content that creates long term trust.
Instead of having a product forced on consumers through ads, they prefer brands
which are more subtle about their sales pitches and provide info that they can use and
take value from.
From that, brands understand that they need to be creating and pushing out content.
However, in todays world it is nearly impossible for brands to cut through the noise
and stand out among the crowd.
The most powerful way for a brand to stand out among a crowd is to place a brand
message in-front of an interested audience through a voice they trust.
The most powerful way for a brand to stand out among a crowd is to place a brand
message in-front of an interested audience through a voice they trust.
This is what we call influencer marketing.
Influencer marketing is the process of identifying, targeting and connecting with individuals that have influence over your
target audience, rather than trying to reach that audience by yourself.
Influencers are established, independent voices that create authentic and valuable content
They look like consumers because they are consumers.
Influencers are established, independent voices that create authentic and valuable content
They look like consumers because they are consumers.
They give a brand an authentic voice and a real world presence that they could never achieve
otherwise.
People like Zoella.
She is passionate about creating beauty videos and has an audience of 10 million subscribers.
People like Zoella.
She is passionate about creating beauty videos and has an audience of 10 million subscribers.
She naturally integrates brands into her content like:
Influencer marketing is built on providing value to consumers through great content, relatable
stories and authentic connection.
Influencer marketing is built on providing value to consumers through great content, relatable
stories and authentic connection.
It opens up a new channel for brands to connect with customers more directly, more organically
and at scale.
Influencers are real people, which is why they resonate with customers.
When people recommend a product to their friends, it carries a lot more weight than a banner
ad does these days.
This can easily catapult brand awareness into new markets, whereas traditional marketing
would be much more difficult.
Influencer marketing presents a glaring opportunity for brands to leverage the power of
word of mouth at scale through personalities that consumers already follow and admire.
Influencer marketing presents a glaring opportunity for brands to leverage the power of
word of mouth at scale through personalities that consumers already follow and admire.
If you want to get a potential customer to buy from you, then you have to get their attention in such a way that they are open to learning more
about what you might sell them. Influencer marketing is key to that.
Customers are happy as they are being provided value through content that resonates with them.
Influencers are happy because they are able to work with brands they love and monetize their
audience.
Brands & Marketers are happy because…..
Influencer Driven Brand Advocates spend 35% more, and keep on buying, increasing the lifetime
value of those customers.
Brands & Marketers are happy because…..
Influencer Driven Brand Advocates spend 35% more, and keep on buying, increasing the lifetime
value of those customers.
Word of mouth generates twice the sales of paid advertising - McKinsey
Brands & Marketers are happy because…..
Influencer Driven Brand Advocates spend 35% more, and keep on buying, increasing the lifetime
value of those customers.
Word of mouth generates twice the sales of paid advertising - McKinsey
Businesses make $6.50 for every $1 invested in influencer marketing
Influencer Marketing:
The fastest growing acquisition channel
Delivers high quality consumers
Cost effective
The world of marketing and advertising is very saturated.
Influencer marketing is a way for companies to cut through the noise.
This is the future of marketing.
I am at the forefront helping brands to do this successfully.
Lets talk.