WHY INVEST IN IBIS BUDGET

Accor Global DevelopmentFebruary 2020

BRAND STATUS — BRAND PRESENTATION IBIS BUDGET — 1

Open to adventure

Hello to the go-getters, early-risers, the riders and the party lovers.Hello to the movers and shakers, to the real deal finders.Hello to the young and the young at heart, the daring, the street smart.Who can make anywhere their home, while embracing the unknown.Hello to those who find adventure in the everydayAnd when the night comes, a sweet dream of their stay.

SMART FUN COOL EASY GOING

BRAND PRESENTATION IBIS BUDGET — 3

BRAND USPs

PART OF IBIS FAMILY,

N° 1 EUROPEAN BRAND

ibis family powerful footprint of 2,200 hotels globally

600 ibis budget hotels in 20 countries, leader in Europe and Brazil and fast growing brand

Strong ibis brand awareness

ibis budget Cirebon, Indonesia

BRAND PRESENTATION IBIS BUDGET — 4

BRAND USPs

THE BEST VALUE FOR MONEY

OF ITS CATEGORY

Best value for money of its category for 65% of travelers

Standardized 3 pax bedroom with bathroom

Qualitative product markers (Sweet Bed, high-end amenities, tasty breakfast)

ibis budget Meudon, France

BRAND PRESENTATION IBIS BUDGET — 5

BRAND USPs

HIGHLY PROFITABLE

BUSINESS MODEL

Highest profitability per sqm

Ultra limited service offer

Super reduced space programming

Standardized concept

Low staff manning & maintenance

BRAND PRESENTATION IBIS BUDGET — 6

NETWORK AND PIPELINE – FIGURES AS OF END 2019

Official figures, June 2019

636 HOTELS

63,783 ROOMS

23 COUNTRIES IN 2019

59 NEW HOTELS

7,361 MORE ROOMS BY 2024

BRAND PRESENTATION IBIS BUDGET — 7

NETWORK AND PIPELINE – FIGURES AS OF END 2019

55%FRANCENETWORK

27,429 ROOMS351 HOTELS

PIPELINE

963 ROOMS12 HOTELS

9%AMERICASNETWORK

9,822 ROOMS54 HOTELS

PIPELINE

3,224 ROOMS22 HOTELS

8%ASIA-PACIFICNETWORK

6,104 ROOMS50 HOTELS

PIPELINE

240 ROOMS2 HOTELS1%

AFRICA –MIDDLE EASTNETWORK

484 ROOMS4 HOTELS

27%EUROPENETWORK

19,994 ROOMS177 HOTELS

PIPELINE

2,938 ROOMS22 HOTELS

53% Managed 47% Franchised

OPERATING MODE

8ibis budget Sao Joao, Brazil | 284 Rooms

FLAGSHIPSNETWORK & PIPELINE

9ibis budget Sao Paulo Paulista, Brazil | 399 Rooms

FLAGSHIPSNETWORK & PIPELINE

10ibis budget Gent Dampoort, Belgium | 284 Rooms

FLAGSHIPSNETWORK & PIPELINE

11ibis budget Moscow Panfilovskaya, Russia | 284 Rooms

FLAGSHIPSNETWORK & PIPELINE

12ibis budget Ambassador Seoul Dongdaemun, South Korea | 195 Rooms

FLAGSHIPSNETWORK & PIPELINE

13ibis budget Ambassador Busa Haeundae, South Korea | 177 Rooms

FLAGSHIPSNETWORK & PIPELINE

14ibis budget Aguascalientes Norte , Mexico | 154 Rooms

FLAGSHIPSNETWORK & PIPELINE

15ibis budget Agadir, Morocco | 121 Rooms

FLAGSHIPSNETWORK & PIPELINE

16ibis budget Aguascalientes Norte , Mexico | 154 Rooms, May 2019

LATEST OPENING 2019NETWORK & PIPELINE

17ibis budget Uberlândia, Brazil | 192 Rooms, January 2019

LATEST OPENINGS 2019NETWORK & PIPELINE

18ibis budget Geneve Palexpo , Switzerland | 112 Rooms, January 2019

LATEST OPENINGS 2019NETWORK & PIPELINE

19ibis budget Singapore Emerald, Singapore | 126 Rooms, October 2019

LATEST OPENINGS 2019NETWORK & PIPELINE

BRAND PRESENTATION IBIS BUDGET — 20

SECURED PIPELINE OVER 5 YEARSAS OF END DECEMBER 2019

EUROPE

ibis budget TBILISSI, Georgia 220 ROOMS, DECEMBER 2022ibis budget TBILISSI, Georgia 160 ROOMS, JUNE 2022ibis budget MANNHEIM, Germany 155 ROOMS, MARCH 2020ibis budget PORTO, Portugal 100 ROOMS, FEBRUARY 2020ibis budget VALANCIA, Spain 69 ROOMS, OCTOBER 2020ibis budget MADRID, Spain 88 ROOMS, JUNE 2021ibis budget LONDON, United Kingdom 250 ROOMS, MARCH 2020ibis budget MANCHESTER, United Kingdom 262 ROOMS, JANUARY 2021

ASIA – PACIFIC

ibis budget SINGAPORE IVORY, Singapore 38 ROOMS, DECEMBER 2020ibis budget SYDNEY CENTRAL, Australia 97 ROOMS, JULY 2020

AMERICAS

ibis budget MEXICO, Mexico 150 ROOMS, FEBRUARY 2020ibis budget BELO HORIZONTE, Brazil 240 ROOMS, MAY 2020ibis budget RECIFE, Brazil 226 ROOMS, AUGUST 2020ibis budget LIMA, Perou 162 ROOMS, JUNE 2020ibis budget CAPAO BONITO, Brazil 84 ROOMS, MARCH 2021ibis budget LEME, Brazil 84 ROOMS, AUGUST 2020ibis budget DELICIAS, Mexico 126 ROOMS, JANUARY 2021

NETWORK & PIPELINE

BRAND PRESENTATION IBIS BUDGET — 21

BRAND PROGRAM

IBIS BUDGET X RED BULL CAN YOU MAKE IT?

To bring to life its passion for Urban Sport and foster

daily adventures, ibis budget is the exclusive hospitality

partner of the Red Bull Can You Make It? 2020 edition.

600 students will live the adventure of a lifetime,

crossing Europe with only red Bull cans as currency,

facing fun challenges in and outside

our hotels.

An ibis budget staff

team will be part of the

competition and raise

money for

Accor Diversity.

GUEST EXPERIENCE

BRAND PRESENTATION IBIS BUDGET — 22

SOCIAL HUB

M

DESIGN CONCEPT

The design concept is standardized yet flexible though programming.

Social hubs design is contemporary and inspired by the urban sport universe.

WELCOME-IN (OPTIONAL)

Mobile Welcome allows the Team members to greet the Guests wherever they want and to be

more focused on them.

GUEST EXPERIENCE

BRAND PRESENTATION IBIS BUDGET — 23

URBAN SPORT MARKERS

M

SMALL SPORT EQUIPMENT

Our hotels provide small sport equipment for individual

practice in all areas.

RUNNING MAP

A running map is available to encourage the guests to explore the

surroundings of the hotel.

ENCOURAGING OUR GUESTS TO STAY ACTIVE IN A FUN AND OFF-BEAT

TRAINING TIPS

Fun training tips are displayed across the hotel.Everywhere becomes a playground.

GUEST EXPERIENCE

BRAND PRESENTATION IBIS BUDGET — 24

NEST 2.0

M

DESIGN CONCEPT

The rooms can welcome 1, 2, 3 or up to 6 pax.

They have been designed to ensure a maximum of comfort for our guests and are inspired by the

urban sport universe.

GUEST EXPERIENCE

BRAND PRESENTATION IBIS BUDGET — 25

NEW ENRICHED F&B OFFER

M

BREAKFAST TO GO

BREAKFAST BUFFET

MINI MARKET

THE BEER BAR BY IBIS BUDGET

GUEST EXPERIENCE

BRAND PRESENTATION IBIS BUDGET — 26

GUEST JOURNEY & EXPERIENCE – KEY STANDARDS AT A GLANCE

The following list contains the key brand concepts & markers. Specific and detailed guidelines with rich elements & content bring each experiences to life in the guest journey. Brand standards as of end 2019, might be subject to changes

Arrival & departure

Social hub Guest rooms F&B

Dress code

Welcome-in

Design concept

Small sport equipment

Training tips

Running map

Breakfast buffet

Breakfast to go

Mini market

The beer bar by ibis budget

NEST 2.0 room design concept

Sweet Bed by ibis budget

Branded amenities

M MANDATORY

P PROGAM

M M

M

M

M

M

M

M

M

MP

P

P

M

GUEST EXPERIENCE

BRAND PRESENTATION IBIS BUDGET — 27

PEOPLE

HEARTIST®A MOTIVATING AND ENGAGING PROGRAM THAT AIMS TO UNLOCK THE CREATIVITY AND INITIATIVE IN ALL OUR EMPLOYEES.

What does it mean to be an ibis budget Heartist®?• Be an expert of my brand• Make our guest feel active and savvy• Share the brand passion for Urban Sport

GUEST EXPERIENCE

BRAND PRESENTATION IBIS BUDGET — 28

The visual identity embodies ibis budget’s newpositioning of smart basecamps for in & outadventure with a passion for Urban Sport.

It is inspired by sports ground lines, plays withlines & curves and includes :

- A fresh color palette- A smart and modern font- A lifestyle iconography with dynamic

gestures and poses

Let’s get into the game!

A NEW ENERGETIC VISUAL IDENTITYCOMMUNICATION

BRAND PRESENTATION IBIS BUDGET — 29

WE ARE OPEN

ibis brands have taken a major turn incommunication with a new global lifestyle brandcampaign celebrating all ibis values, underlined bythe new signature "We Are Open“ message.

This is an ode to openness in the form of a slam thatshows how togetherness, curiosity and inclusivenessare at the core of its values.

- A straight forward expression claimingthat an open world is a better world

- The expression of a shareddesire for new encounters,

new experiences, new cultures

- An invitation to come and live the ibis experience

ADVERTISING

VIDEO

COMMUNICATION

BRAND PRESENTATION IBIS BUDGET — 31

SOCIAL MEDIA

2020:a great ambition for social media strategy

1 global instagramaccount

INSTAGRAM.COM/IBISBUDGET

Regional Facebook pages FACEBOOK.COM/IBIS

Activation with Red Bull partnership

World-class YouTube channel

YOUTUBE.COM/IBIS

COMMUNICATION

BRAND PRESENTATION IBIS BUDGET — 32

IBIS.COM

14 000 000 users

78 000 000 page viewsin 13 languages

4% conversion rate

2019 figures

COMMUNICATION

BRAND PRESENTATION IBIS BUDGET — 33

IBIS BUDGET AWARDS 2019

➢ Best international brand – Spain

➢ Best Midscale/Economy Hotel Brand – British TravelAwards 2019

COMMUNICATION

BRAND PRESENTATION IBIS BUDGET — 34

WE MEASURE SUCCESS THROUGH THE EVOLUTION OF:

Brand Awareness

35%Above or nearly 40% of total

awareness in 5 countries

Our objective is to increase awareness

by +1 to 4 pts.

Source: BEAM

BrandPerception

49%of travelers see ibis budget as a

smart brand

ibis budget’s strongest perception hook is its ‘good

value’; it has positive scores on ‘consistent quality standard’ and

‘staff with caring attitude’ but fails to own ‘quality breakfast’ or

‘comfortable rooms’

Our objective is to raise awareness of our position as the premium low-cost

hotel brand.

Source: BEAM

Brand Margin

+€5Price premium vs. independent hotels

in France.

Brand Margin® measures the financial premium which the brand name

adds to the intrinsic value of the same hotel stay with an

unbranded alternative

Our objective is to strongly increase this price premium.

Source: BEAM

Reputation Performance Score

77.25 %The Reputation Performance Score

measures the overall hotel online reputation based on several sources: Guest Satisfaction Survey (GSS & Net

Promoter Score), Trip Advisor, Booking, Ctrip etc. It is the most

representative hotel’s reputation KPI, requires at least 100 guests’ feedback and give positive reputation score out

of 100%

Our objective is to reach 78,4 pts in 2020.

Source: BEAM

PERFORMANCE

BRAND PRESENTATION IBIS BUDGET — 35

BRAND AWARENESS (%)

EUROPE AMERICA ASPAC AFRICA

65

34

43

25

51

30

51

27

3640

15

25

34

16

PERFORMANCE

BRAND PRESENTATION IBIS BUDGET — 36

BRAND MARGIN (€)

EUROPE AMERICA ASPAC AFRICA

5

23

10

5

3

1

3

19

7

12

5

12 12

BRAND MARGIN® IN €

Brand Margin® measures the financial premium which the brand name adds to the intrinsic value of the same hotel stay with an unbranded alternative. A Brand Margin® of 10€ means that « Consumers think it is worth paying on average 10€ more per night to stay with brand X compared to an unbranded equivalent ».Figures as of end 2019.

PERFORMANCE

BRAND PRESENTATION IBIS BUDGET — 37

RPS

ibis budget Average RPS

77.2%

NORTH & CENTRALAMERICA

83%EUROPE

76.8%

AFRICA –MIDDLE EAST

81.2%

ASIA - PACIFIC

77.8%

SOUTH AMERICA

79.4%

PERFORMANCE

BRAND PRESENTATION IBIS BUDGET — 38

ACCOR DISTRIBUTION SOLUTION*

Accor offers > 110 global distribution channels at best market conditions

*All Accor brands excluding recently integrated:

Delano, SLS, The House of Originals, Mondrian, Hyde, greet, Mantis, Tribe

PERFORMANCE

BRAND PRESENTATION IBIS BUDGET — 39

IBIS BUDGET DISTRIBUTION PERFORMANCE BY ACCORROOM REVENUE BASED

32%HOTELPMS

68%OF IBIS BUDGET

ROOM REVENUE COMES THROUGH

ACCOR CENTRAL RESERVATION

SYSTEM

CALL CENTERS, INFLUENCED HOTEL DIRECT* *Hotel & cluster services

ACCOR WEBWEBSITES, MOBILE SITES & APP

WEB PARTNERS(OTAs)

GDS/IDS

32% DIRECT SALES

36% INDIRECT SALES

7%

25%

35% 1%

8,4M ROOM NIGHTS

€491M ROOM REVENUE

FOCUS WEB(ACCOR WEB + WEB PARTNER)

60%

PERFORMANCE

BRAND PRESENTATION IBIS BUDGET — 40

NEW BOOKING ENGINE & APP

▪ 300M Website + App visits

▪ 2200 Destinations

▪ 18 Languages

#1 MULTIBRAND PORTAL DAILY COMPANION APP BRAND.COM WEBSITES

▪ 56% Mobile and App visits*

▪ 1 Download every minute

▪ Plugged to ALL.ACCOR.COM

▪ 78M Pages viewed on ibis.Com

ALL.ACCOR.COM

*year 2019 + from dec 2019-to Mid Feb 2020, since launch of ALL

BRAND PRESENTATION IBIS BUDGET — 41

NEW LOYALTY PROGRAM

THE ONLY LIFESTYLE

LOYALTY PROGRAM

32 40 53 644 4,7

70100

120

150

2016 2017 2018 2019

ALL FRS Huazhu

214M

THE FAST GROWING

LOYALTY PROGRAM

THE MOST GLOBAL

LOYALTY PROGRAM

NEW LIMITLESS EXPERIENCES AND EXTENDED OPPORTUNITIES TO EARN & REDEEM POINTS

NEW BENEFITS▪ 2 New tiers (diamond & limitless hidden tier)

▪ 34 Brands and +

▪ Suite Night Upgrade

▪ F&B outside a stay

NEW PARTNERSHIPS▪ PSG – Games / Net media value +€200m to ALL

▪ AEG – Worldwide arenas & festivals

▪ IMG – Taste festivals

Central Europe

6%

ASPAC

31%

Other Europe, Middle-East &

Africa

20%

France

12%

Nothern Europe

12%

North & Central

America, Caribbean

11%

South America

8%

▪ 64M Loyalty members worldwide

▪ 31% Loyalty contribution rate

▪ X 2 Members stay twice more

▪ X 2 Members spend twice more

BRAND PRESENTATION IBIS BUDGET — 42

6. BRAND PERFORMANCE

APPENDIX

BRAND PRESENTATION IBIS BUDGET — 43

DEVELOPMENT CRITERIA - PROGRAMMING

AAA ULTRA CITY CENTER LOCATION, HISTORIC

CONVERSIONWORLDWIDE

RECOMMENDED NUMBEROF ROOMS

>80 keys (Franchise)>125 keys

(Management)100 keys and +

ROOM AVREAGE SIZE 12,5 sqm 12,5 – 13,5 sqm

TGFA / ROOM -15%/-20% of worldwide 22 – 25 sqm

FOOD & BEVERAGENo restaurant but breakfast room and vending machineNo bar

WELL-BEINGNo fitness centerNo swimming poolNo spa

MEETINGS No meeting room

PRIME LOCATIONS

SECONDARY LOCATIONS

AIRPORTS SUBURBS

INTERNATIONAL CAPITALS KEY CITIES & RESORTS

MAJOR DOMESTIC DESTINATIONS

OTHER CITIES & ATTRACTIVE TOURISTICDESTINATIONS

What’s happening in 2020 ?

ibis budget new design concept

IBIS BUDGET NEST SHOWCASE BOOK

Can be used after HCSA is signed

IBIS BUDGET CONSTRUCTION & RENOVATION STANDARDS

Can be used after HCSA is signed

IBIS BUDGETSTYLE BOOK

Can be used beforeHCSA is signed

IBIS BUDGETDESIGN BRIEF

Can be used before HCSA is signed

DESIGN & TECHNICAL SERVICES - GUIDELINES

THANK YOU