WHY INVEST IN RIXOS - Accor...15 new markets 2 new dedicated teams: airlines otas north america, 8%...

W H Y I N V E S T I N R I X O SA C C O R H O T E L S

G L O B A L D E V E L O P M E N T

A U G U S T 2 0 1 8

Rixos offers unique, exclusive escapes that go beyond the

bounds of imagination to open a new world of horizons for our

guests.

Our expertise for balancing vibrant, luxury ambience with multi-

generational adventures truly defines the Rixos experience.

Rixos makes holiday dreams come true.

WHY INVEST IN RIXOS | POSITIONING | 2

RIXOS HISTORY

I established Rixos Hotels in 2000 in Antalya, the

capital of Turkey's tourism industry. The concept

of "All Inclusive - All Exclusive" was developed at

Rixos Hotels and represents our commitment to

reinventing the all-inclusive concept for the luxury

market.

Today, our culture is firmly grounded in our

people and our approach to customer

excellence. Our employees are proud members

of a big family who are passionately welcoming

a million guests a year.

Since our inception, we have taken great pride

in our relationships with our business partners,

developers and tour operators, as we seek to

create new destinations for our guests.

Mr. Fettah Tamince


WHO WE ARE

Rixos Hotels is one of the world’s fastest growing, all-inclusive resort companies in EMEA with a strong

presence in Turkey, UAE, Egypt, Russia and Europe. Rixos currently has 23 resorts and hotels under its

brands, representing more than 8,500 rooms.

Rixos is one of only a handful iconic brands in the region that caters to both high-end transient and

group customers. It is recognized as one of the leading luxury destination brands in Turkey and the

Middle East due to its best-in-class facilities, dining options and entertainment venues. Each unique

property is able to capture the traditions of its surrounding while providing signature experiences,

unforgettable sensory offerings, and unparalleled level of tailored services.


LIVELY

CULTURAL

FESTIVE

Spectacular shows and breath-

taking performances by

professional artists and experts

mean our breathtaking

entertainment is the focal

attraction

in our properties.

Our programme of

entertainment

sees more than

800 events,

shows and concerts

held each year.

PROFESSIONAL ENTERTAINMENT

Over 800

events

every

year

WHY INVEST IN RIXOS | KEY IDENTIFIERS | 5

THE RIXOS

TURKISH FLAIR

Deeply rooted in our approach to

hospitality are our Turkish origins

and traditions.

Turkish accents infuse the guest

experience from the authentic

Hammam at the heart

of each Rixos spa to our

renowned restaurants

Proffering delectable

feasts of International,

Turkish and local

tastes & aromas.

TURKISH HOSPITALITY


RITUALS

RENEW

RESTORE

Wellbeing is a way of life

expressed throughout the Rixos

experience. From our guest

rooms & indulgent spa rituals,

to improving fitness through

our infinite sports

programmes.

Each touchpoint makes

certain our guests

depart reconnected

and rejuvenated.

Wide Spas

up to 12

treatment

rooms

BESPOKE WELLBEING


JOURNEY OF FLAVOURS

GUSTATORY

PLENTIFUL

DELECTABLE

Turkish, local and international

cuisine, served in an epicurean

ambience to indulge our

guests. A wide variety of

concepts is on offer from

high-end buffets to exquisite a-

la-carte restaurants.

Bountiful buffet tables,

unrivalled variety and

exceptional quality

are hallmarks of our

passion for food.

Experience

different

food

every

day


ENLIVENING ACTIVITIES

THRILLING

EXHILERATING

ENERGIZING

Through our

professionally run

brand programmes

we embrace our

vibrant atmosphere

and offer our guests

the very best in

entertainment, artistic,

edutainment,

gastronomic,

wellbeing and

sporting activities.

150,000

kid stays

every

year


RIXY CLUB

SPORT ACADEMY

CONCERTS & SHOWS

TURKISH WELCOME & GOODBYE

2 RIXOS EXPERIENCES

ALL INCLUSIVE

ALL EXCLUSIVE

GLOBAL ENTERTAINMENT

EXPERTISE

• Luxury resorts where holiday dreams come true

• Rixos Hotel with signature Rixosofferings for families and friends

• Unrivalled choice of activities & state of the art facilities

• World class entertainment with creative partnerships such as Franco Dragone

• Cultural, artistic and educational experiences

• Out of this world aqua park with water coaster, slides and rides

• Exceptional quality and variety of dining options

• Premier dining venues including global partnerships

• Rixy Kids Clubs for toddlers to tweens • Shopping mall and retail

RIXOS RESORTS RIXOS WORLD

| 10

RIXOS BRAND PROGRAMMING BY EXPERIENCE

| 11

Beach-front Location

Average hotel size: 434 keys

Recommended room count: 300 – 750 keys

Average room size: 40sqm +

TGFA/room: 150sqm +

Land required 6+ hectares

F&B: All Inclusive only• 1 All Day Dining Restaurant• 3 – 7 restaurants a la carte (at

least 1 Turkish and 1 local cuisine)• 3 or more bars• Lounge, disco and show stage

• Spa, Turkish Bath and Treatment Rooms

• 2 or more swimming pools• Fitness Centre

Large Rixy Kids Club

Meeting spaces and ballroom

RIXOS RESORTS

Hotel and Theme/Aqua Park

Average hotel size: 401 keys

Recommended room count: 400 – 600 keys

Average room size: 40sqm +

TGFA/room: 100sqm +

Land required 20+ hectares

F&B: All Inclusive, B&B or HB• 1 All Day Dining restaurant• 3 – 5 restaurant partnerships• 1 or more bar

• Spa, Turkish Bath and Treatment Rooms

• Large aqua park or theme park• Large Rixy Kids Club• 1 or more swimming pool

Retail

RIXOS WORLD

ADR

$270

Occupancy

70%

Staff ratio

120% of

room count

Revpar

$189

GOP

46%

ADR

$200

Occupancy

65%

Staff ratio

85% of room

count

Revpar

$130

GOP

42%

RIXOS NETWORK MAP : 19 hotels & 7,958 rooms

WHY INVEST IN RIXOS | NETWORK & PIPELINE | 12

RIXOS PIPELINE : 1 hotel & 150 rooms

Rixos Premium Belek


Rixos Premium Tekirova


Rixos The Palm Dubai

230 rooms

RIXOS RESORTS FLAGSHIPSAll Inclusive

All ExclusiveUNITED ARAB EMIRATES


Rixos Bab Al BahrUNITED ARAB EMIRATES

650 rooms



All Exclusive

Rixos Premium Dubai JBRUNITED ARAB EMIRATES

443 rooms

WHY INVEST IN RIXOS |NETWORK & PIPELINE | 17


All Exclusive

Rixos Liberatas Dubrovnik

254 rooms

CROATIA



All Exclusive

RIXOS WORLDGlobal Entertainment

Expertise

Rixos World

401 rooms

TURKEY


RIXOS BRAND COMMUNICATIONS

A Strong Digital Presence On Social Media Platforms

A Powerful Website Rixos Magazine

> 250,000 followers

> 138,000 followers

> 25,000 followers

Award Winning Brand

> 1,700 subscribers

More than 14 million visits, 4 languages supported4 editions a year, 35,000 printed copies

2017 World Travel Awards

WHY INVEST IN RIXOS | COMMUNICATION | 20

AVERAGE LENGTH OF

STAY FOR INTERNATIONAL

GUESTS

8-10 DAYS

AVERAGE LENGTH OF STAY FOR LOCAL

GUESTS

3-4 DAYS

DURING SUMMER

3.3+P

AVERAGE# PERSONS PER

ROOM

UP TO

2.1+P

REVENUE GENERATED FOR FY 2017

$375 MM

RUSSIA & CIS COUNTRIESWESTERN EUROPE MARKET

GCC COUNTRIESLOCAL MARKET

SOURCE MARKETS

AVERAGE

REVENUE PER ROOM NIGHT IN

TURKEY

$250

AVERAGE REVENUE PER

ROOM NIGHT IN UAE

$370

THE RIXOS GUEST

WHY INVEST IN RIXOS | PERFORMANCE | 21

33

81

00

0

43

00

00

0

47

56

76

4

52

71

37

310

30

50

00

12

01

34

39

14

21

32

34

35

40

58

29

2014 2015 2016 2017

YEARLY WEBSITE STATIST ICS

Visits Page Views

RIXOS DISTRIBUTION

Rixos brand reputation performance score of 89%

Public

9%

Tour

Operators

85%

MICE

6%

Market Analysis by

Room Revenue

Rixos.com

1.5%

OTA

10%

Leisure, direct

bookings & Tour

Operator

0.5%

Others

3%

Rixos Brand Distribution

WHY INVEST IN RIXOS | PERFORMANCE 22

STRATEGIC PARTNERSHIP WITH ACCORHOTELS

Offers > 110 Global Distribution Partnerships At Best Market Conditions


STRATEGIC PARTNERSHP WITH ACCORHOTELS

AccorHotels Luxe Distribution Performance

42%HOTEL

PMS

58%ACCORHOTELS

CENTRAL

RESERVATION

SYSTEM

CALL CENTERS, INTRA HOTEL& CLUSTER SERVICES

ACCORHOTELS WEBWEBSITE, MOBILE SITES& APP

WEB PARTNERS (OTAS)

GDS/IDS

32% DIRECT SALES

26% INDIRECT SALES

16%

16%

19%

7%

Figures as of end 2017. Distribution for AccorHotels LUXE brands

WHY INVEST IN RIXOS | POSITIONING 24

Global Digital & Sales

SALES REPRESENTATIVES ACROSS THE WORLD (%)

A LARGER GEOGRAPHICAL COVERAGE:

700 SALES REPRESENTATIVES ACROSS ALL REGIONS

15 NEW MARKETS

2 NEW DEDICATED TEAMS:

AIRLINES

OTAS

8%NORTH AMERICA, CANADA, CARAÏBES

9%LATIN AMERICA

1%AFRICA

4%BÉNÉLUX

7%UK

1%SCANDINAVIA

2%INDIA2%MIDDLEEAST

2%SOUTH EASTASIA

1%SINGAPORE

1%NEW ZEALANDFIJI

3%SWITZERLAND

2%AUSTRALIA

1%KOREA

2%INDONESIA& MALAYSIA

1%JAPAN

3%GREATERCHINA

1%RUSSIA

3%SPAIN &PORTUGAL

16%FRANCE

1%TURKEY

9%CENTRALEUROPE

6%EASTERNEUROPE

13%CENTRALTEAM

ITALY & GREECE

SOUTH EAST ASIA: THAILAND / VIETNAM2%

1%

3%

New market

ACCORHOTELS LUXE GLOBAL DEVELOPMENT PRESENTATION - August 2017

WHY INVEST IN RIXOS | PERFORMANCE | 25

STRATEGIC PARTNERSHP WITH ACCORHOTELS

10 14 18 25 3240

504

4,7

70

100

110

2012 2013 2014 2015 2016 2017 S1 2018

Loyalty members - Worldwide

Le Club AccorHotels FRS loyalty program Huazhu loyalty program A worldwide program:

17 brands

3,400 hotels in 93 countries

Free enrollment

100% web based program

Partnerships with large

Airlines loyalty program:

Skyteam,

One World, Star Alliance…

Guests’ origin

>50 MILLION MEMBERS WORLDWIDE

+23,000MEMBERS EVERY DAY

LE CLUB

ACCORHOTELS

REPRESENTS

30.6%OF HOTEL GLOBAL

REVENUE

Fig

ure

s a

s o

f e

nd

20

17

160M

106M



Date post:	14-Jul-2020
Category:	Documents
Upload:	others
View:	0 times
Download:	0 times

WHY INVEST IN RIXOS - Accor...15 new markets 2 new dedicated teams: airlines otas north america, 8%...

Documents