Why It Pays
For Retailers
To Be #Likeable
@DaveKerpen, CEO, @LikeableMediaAuthor of @LikeableBook
Slideshare.net/DaveKerpen
#Likeable
Listen first
never stop listening
&
#Likeable
Responsiveness
a choiceis NOT
#Likeable
Meaningful
mechanicalcannot be
engagement
#Likeable
“I’m sorry.”
#Likeable
“Thank you.”
#Likeable
Provide Value
#Likeable
10% Off = Marketing
50% Off = Value
100% Off = Loyal customers for life
#Likeable
Every brand has a story.Tell yours.
#Likeable
customers toInspire
share their stories
#Likeable
SURPRISE!& delight
#Likeable
Social ads = perfect targeting
#Likeable
Don’t sell –compel
#Likeable
29,500 visitors to website & $21,000 in sales from Pinterest
#Likeable
56,173 codes redeemed tied directly to Facebook and Twitter
#Likeable
It’s just a
cocktailparty
First look at 3 Easy Ways Retailers Can Measure ROI From Social
Media Efforts
Feedback?Grand Prize!Give us your business
card to win!@DaveKerpen
FB.com/LikeableMedia@LikeableMedia
[email protected]