Building Your Business

Why it’s important to build a customer

database.

What is a customer database?

It’s a collection of potential, existing and

past clients who you can maintain contact with.

What is it used for?

Keeping in contact with your clients!

While it may not seem important, you should be in

constant communication with all your clients.

Why?

Communication will help keep you top of mind and can provide great value to your clients.

How to use your client database

Keep in contact with news regarding:

• Display home/shopfront openings

• New House & Land Packages

• New land developments• New designs

• Happy clients• Building tips and advice• Helpful or relevant

information• Promotions

But BEWARE…

You need a client’s permission before you can

begin sending through information. When you

collect details ASK if they’d like to join your

mailing list.

At Hotondo Homes we have a marketing team

dedicated to helping maintain

communications.

We take care of the nitty gritty so you can

focus on the important things.

If you would like to learn more, please visit franchise.hotondo.com.au

Subscribe to our podcast on iTunes or read our blog online.