32
masterpresentation v2.7 1 why LED lamps ● benefits of LED ● greenest of green ● the basics ● fast paced development
masterpresentation v2.7 1
why LED lamps● benefits of LED● greenest of green● the basics● fast paced development
• low costs of ownershiplong lifetime > less replacement costs > 80% savings on energy bill
• ease of use > 100% lamps
• environmental friendlyless heat - no mercuryall materials fulfill European directive 2002 / 95 / EC
• harmless lightno UV an IR radiation
• scene settingsdimmable, warm and cool white
• high quality of lightwith well defined beam
2
benefits of LED lamps
why LED lamps > benefits menu
3
• saves at least 80% energy of the conventional light source
• lifetime typically 15x longer or more than conventional light sources
• payback time less than 18 months (depending on energy prices)
benefits of LED lamps: fast pay back
why LED lamps > benefits menu
4
worldwide potential savingswith today’s commercially available LED technology
51 billion Euros in electricity costs/year(20% savings @ EUR 10 cts/KWh)
273 million tons of CO2 emissions/year(13.6 billion trees)
more than 1080 million barrels of oil/year
output of more than 255 power plants (@ 2TWh/yr)
€
why LED lamps > greenest of green menu
5
LED lamps are green!
why LED lamps > greenest of green
usage - transport - packaging - productioncarbon footprint (kg CO2)
Method: IPCC GW 100a
MASTER LED Genie EcoClassic GLS
menu
performance is the result of 3 groups of components
6
basic things to know about LED lamps
mechanical & thermal LED componentsmechanical compatibility (shape, size) into an existing socket & fixtureand thermal compatibility into existing socket & fixture
electrical LED componentsneed to be 100% compatible with the electrical input power characteristicsand 100% compatible with installed accessories (dimmers, transformers),while causing no non-compliances.
optical LED componentsperceived to deliver the same or better light effect as the original light source(beam shape, intensity, color point, color rendering), and perceived as equal or better light quality - variation between lamps
why LED lamps > the basics menu
performance indicators
how bright? output (Lumen) efficacy (Lumen / Watt)
what’s the color? color temperature color consistency
what’s the lifetime? LED source vs. LED lampB50L70
what’s the light distribution? directional lighting (Candela)omni directional lighting (Lumen)
performance indicators
how bright?
what’s the color?
what’s the lifetime?
what’s the light distribution?
7
basic things to know about LED lamps
why LED lamps > the basics menu
8why LED lamps > the basics
what you see is not always what you get
basic things to know about LED lamps
menu
losses• efficacy (lm / W) – optical loss (heating), electrical loss in ballast• depend on the design of the lamp• thermal load in lamp reduces lifetime
9
basic things to know about LED lamps
why LED lamps > the basics
LED (Rebel) LED lamp with 4 LED’s
compare output performance component vs. lamp
4 x 100 = 400 280 Lumen40 Lumen / Watt
45.000 hours
1 x 100 Lumen80 - 90 Lumen / Watt
60.000 hours
menu
10why LED lamps > the basics
basic things to know about LED lampsproduction of white light LED componentsuncontrolled bins result in wide variations in color temperature of the LED lamps
menu
black body locus
11
fast paced developments (LED)
100W incandescent
output 20x increase / decade
10000
1000
100
10
1
0.1
0.01
Lum
en /
pack
age
1965 1975 1985 1995 2005 2015 2025
100 W incandescent
$ / L
umen
source: Haitz‘ law
1965 1975 1985 1995 2005 2015
1000
100
10
1
0.1
0.01
0.001
2025
costs 10x reduction / decade
why LED lamps > fast paced developments menu
masterpresentation v2.7 12
best partnerwhy Philips for LED lamps
● segment driven approach● lighting solution provider● leading within health & wellbeing
13
Segment driven approachHospitality
RetailOutdoorHome
OfficeIndustry
HealthcareEntertainment
AutomotiveOutdoorHome
OfficeIndustry
HealthcareEntertainment
Automotive
is balancing experience and cost
Hotels want to differentiate their brands
.
Travelers are lookingfor a home-away-from-homeexperience
.
Partnership is the key.
Becoming green is a must for the brand and the bottom line
HO
SPIT
ALI
TY
Retail businesses are managing operationalcomplexity
are concentrating on the essentials
The “triple bottom line” -people, planet and profit -is redefining sustainability
Today’s shopping experience is multi-channel and personal
Retailers’ formats are extending and specializing
RET
AIL
ERS
Focus segments
Why Philips for LED lamps
BEST PARTNER
14
Solutions for energy savingand ambiance
LUMINAIRES
Wellness & Spas
Lobbies
Restaurants
OutdoorConference
rooms
Guest roomsLobbies
ReceptionHOSPITALITY
Gyms Facades
DECORATIVE
CONTROLS
Why Philips for LED lamps
BEST PARTNER
We use light to enhance the human experience in
places where they live and work.
We serve our customers through a market segment
approach.For these segments we provide a wide range of
offerings from across the entire lighting value
chain.
From lightsources, luminaires and lighting
controls to lighting solutions and services.
LAMPS
15
why Philips - we understand LED lighting
best partner > we understand lighting menu
components controls applications
(1999)(2006)(2007)
(2008)(2009)(2009)
we can (co)create & propose solutions with unparalleled expertise, depth and reach
total strategic LED acquisitions over € 4 billion
(2006)(2007)(2008)
(2008)(2009)(2009)
Philips has extensive knowledge of LED technology from chips, optics, and thermal management to ingenious design, quality and reliability.
16
why Philips - domain expert on LED
technology for optical components
technology for electrical LED components
technology for mechanical components
heatmanagement
shape performance& cost
lifespan
safety
best partner > domain expert on LED menu
17
landscape scenarios
not suitable for creating ambiance
good quality of light not energy efficient
ambiance creation
illumination / functional
non energy saving energy saving
good quality of light not energy efficient
high quality of lightcreates ambiancesaving energy
best partner > unique proposition menu
Bestportfolio title
masterpresentation v2.7 18
best portfoliowhy Philips for LED lamps
● market leadership in Europe● realized project with TCO impact● we deliver what others promise
19
20-35-50W 40W
4-7-10W 7W3W
35W
7W
50W
7W
50W 60W
12W
50W
10W
2W
10W
MASTER LED lamps - today’s Wattage replacements
Why Philips for LED lamps
BEST PORTFOLIO
Some of our hospitality projects
Why Philips for LED lamps
BEST PORTFOLIO
20
Some of our retail / office projects
Why Philips for LED lamps
BEST PORTFOLIO
21
What customers say:Hilser Bros, IrelandMASTER LEDspot 4W MR16
“At Hilser Bros Jewellers we needed energy efficient lighting that would also ensure excellent quality of light throughout our store. It was essential that the solution of our choice would meet these criteria – and the 4W MASTER LEDspot did that perfectly.Harry Foley, Managing Director Hilser Bros
Why Philips for LED lamps
BEST PORTFOLIO
22
DONG Energy, DenmarkMASTER LEDspot MR16 4WMASTER LEDbulb GLOW 7W
“Yes, we produce our own energy, but there is no need to use more than absolutely necessary.”Asger Linee, Property Manager DONG Energy
Why Philips for LED lamps
BEST PORTFOLIO
What customers say:
23
Oasis of the Seas FinlandMASTER LED spot LV MR16MASTER LED bulb Glow
“energy saving MASTER LED’s and Philips Color Kinetics LED’s create great ambiance on most revolutionary cruise ship ever”
Svein Medhaug, electrical superintendent
Why Philips for LED lamps
BEST PORTFOLIO
What customers say:
24
25
Scandic Palace Hotel Copenhagen3490 lamps upgraded MASTER LED 4 WMASTER LED dimmable 7 W
“cuts 62% energy consumption for lighting”Jan Brink Pedersen, technical manager
more case studiesbest portfolio > applications
case study - hospitality
menu
The LED Lamps offering shows many differences between competitors. Elements such as light distribution, light output, color rendering, lifetime and wattage claims vary greatly.
Philips delivers what others promise
Why Philips for LED lamps
BEST PORTFOLIO
masterpresentation v2.7 27
best productswhy Philips for LED lamps
● prizes and awards● product expertise on all levels
28
Philips has expertise on all levels
electrical - LED packages• defines lumen level• minimizes lumen depreciation - life• optimizes color temperature - binning• provides color consistency / phosphorelectrical - LED driver• defines amps and Watts• affects lamp component life• provides dimmability function
mechanical & thermal• removes heat• limits Lumen output• limits Wattage• portrays lamp aesthetics
optical - lens / optics• defines beam angle• portrays beam uniformity
define price & performance
optical componentselectrical componentsmechanical & thermal components
best products > quality components menu
changing 1 component of the lamp requires reassessment of all other components
Philips has extensive knowledge of LED technology (chips, optics, thermal management to ingenious design, quality & reliability) to make the right choice of components.
heatmanagement
shapeprice &
performancelifespan
safety
29
Philips has expertise on all levels
best products > quality components menu
30
Philips has extensive knowledge on phosphor
best products > quality components menu
to create white light from LED’s (blue light), yellow phosphor is used.
lumishpere (remote phosphor component)• color control white light & color consistency
• efficiency patented applications of remote phosphor sphere enables high efficiency levels
• glow effect resembling the much designed light effect of incandescent lamps
• omni-directional light lumishpere allows LED’s to be placed on a raised pedestal within the bulb
31
well thought and award winning product design
best products > quality design menu
