WHY MARKET?

WHY YOUR STAFF?

STAFF UTILIZATION

Use their personal

social media

Promote during

customer service

interactions

Extra Hands/Brains

COMMUNICATE

Monthly Reports

Communication Log

Email

Training/Walk-through

Include Them/Get Their Help

TOOLS

Marketing

Word of Mouth

Social Media

Traditional

Electronic

TOOLS

Marketing

Word of Mouth

Social Media

Traditional

Electronic

Outreach to Faculty

Staff Recommendations

Research Consultations

Customer Recommendations

TOOLS

Marketing

Word of Mouth

Social Media

Traditional

Electronic

Facebook

Twitter

Instagram

Pinterest

Youtube

TOOLS

Marketing

Word of Mouth

Social Media

Traditional

Electronic

Flyers

Newspaper

TOOLS

Marketing

Word of Mouth

Social Media

Traditional

Electronic

Website

Blog

Electronic Signs

TOOLS

RESEARCH CONSULTATION

Personal Librarian Program

187

140

69

22

178

148 155

11

D ESK REFERRAL WALK- IN APPOINTMENT NO DATA

BEFORE AND AFTER TRADING CARDS

2014-2015 2015-2016

Data as of March 31, 2016

RESEARCH CONSULTATION

LIBRARY SERVICES

LIBRARY SERVICES

LIBRARY SERVICES

LIBRARY SERVICES

LIBRARY SERVICES

ACTIVITIES

ACTIVITIES

ACTIVITIES

EVENTS

EVENTS

EVENTS

“I really enjoy doing the activities at Fort Finals.

They definitely help ease my anxiety.”

“Fort Finals is my favorite event in the

Library because there is always a

different theme and fun activities to do.”