250+ million Americans carry mobile phonesover 80% of the
nation's population
There are more than a 100 million unique mobile users in the
U.S and over 500 billion globally
More than 25% brands in the U.S anticipate spending more than
$5 million on mobile advertising
With smart phones, mobile web is expected to be used by 50% of
consumers soon
3.
Mobile marketing is a great way to indulge in interactive
marketing with your audience
Use this feature to stand-out in the crowd
Customize your website to suit audiences who access the web
on-the-go
Personalizing your mobile-marketing offers is a good idea,
since mobile itself is a very personal medium
4. Keep it Simple
5.
Your mobile marketing tactics must be simple
Dont require the audience to type out long codes to
participate
This will deter them from interacting with you
6.
Mobile marketing, though growing rapidly, certainly needs
support from other main marketing media
Hence integrating your mobile marketing strategies with other
media like web-marketing, television and so on is recommended
7. Lead Tracking
8.
Track the leads that flow-in as a result of your mobile
marketing efforts
This will not only help in determining the ROI, but will also
help you engage in more personalized marketing at a later
stage
9. Measure & Analyze
10.
The results of your Mobile marketing efforts should be tracked,
just as that of any other mode of marketing
Tracking the response to mobile marketing methods would enable
you to understand the effectiveness of your mobile marketing
campaigns
Analyzing your mobile marketing results will enable you to
optimize your mobile marketing strategy to bear maximum
results
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