Date post: | 19-Jan-2015 |
Category: |
Marketing |
Upload: | tribe-mechanics |
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In 2011, the Wall Street Journal reported that 35% In 2011, the Wall Street Journal reported that 35% of organisation-sponsored communities of organisation-sponsored communities failedfailed to get to get
more thanmore than 100 members100 members
Why?Why?
Having a clear audience in mind from the outset helps Having a clear audience in mind from the outset helps an organisation promote the community and an organisation promote the community and
successfully build activity inside the community. You successfully build activity inside the community. You have got to have got to know your audience to growknow your audience to grow..
Unclear AudienceUnclear Audience
Overestimating the interest in a topic or aim will result in Overestimating the interest in a topic or aim will result in a failed community. Once you know your audience, you a failed community. Once you know your audience, you need to need to know and talk about their interestsknow and talk about their interests (not yours). (not yours).
Not InterestedNot Interested
It is tempting to do all the talking. However encouraging It is tempting to do all the talking. However encouraging group members to talk to one another instead creates group members to talk to one another instead creates
lasting relationships lasting relationships and better long term and better long term community growthcommunity growth..
Too Much TalkingToo Much Talking
Having a core membership who believes in the Having a core membership who believes in the community aims at the start is a key to growth and community aims at the start is a key to growth and
activity. Making a change to the original aims and values activity. Making a change to the original aims and values of the community can leave the important of the community can leave the important founder founder
membersmembers feeling feeling betrayedbetrayed and and disillusioneddisillusioned. .
Changing AimsChanging Aims
Have a clear audience in mindHave a clear audience in mind
In Summary:In Summary:
Know their interestsKnow their interests
Let them do the talkingLet them do the talking
Keep your aims and values trueKeep your aims and values true
To find out more enroll To find out more enroll in our course on the in our course on the
Basics of Online Communities (20% off (20% off
in November).in November).
Want More?Want More?
Enroll 20% offEnroll 20% off
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