Yogesh Dwivedi

a hash sign (#), used on social media sites to identify messages on a specific topic

Source: Wikipedia

But why people use #hashtags?

Source: cartoon-vector.com

Experiences

Fears

Interests

To share:

Statistics• Increase engagement by 100% for individuals & 50% for

brands• 30.5% respondents said hashtags are good for identifying

trends• 20.6 % said hashtags are good for finding brands and products• 17% discovered brands through hashtags only• During Super Bowl, 70% users ended watching entire

commercial due to hashtags

(Source: RadiumOne, Twitter.com)

Increase Engagement

Awareness

Recruit customers

Build Communities

Listen and engage

Benefits: