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"Why People Use Social Media"- my short analysis

Date post: 06-Jul-2018
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    “Why people use socia

    media: a uses andgratifcation theory”

    My short analysis

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      What have I learne

    • The existence o the uses and gratifcation th

    • I can no understand !etter hy e use sochat e are loo#ing or and expecting to getdo it.

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    What is my opinion on the research?

    • The study uses factual data to support its relevance.

    • The literature review was concise and meaningful.

    • Some armations should have been better explained.

    Eg. “almgreen and !ayburn"s scale loo#ed at television viewing wh

    somewhat similar in nature to social media$

    •  %ac# of clarity on the distinction of some categories.

    Eg. Entertainment and relaxation

    • The sample studied was too small to draw determining conclusion

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    What is my opinion on the research?

    &ut overall ' have to give a big li#e to this research.

    't provides a simple framewor# for mar#eters and other social media conten

    analy(e if their communication e)orts are meeting people"s needs and wants.

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    uggestion for a possible further research*

    Ta#e other social media channels" such as Instagram or $nconsideration once they have gained relevant prominence in recent yea

    %ere are some acts a!out it:

    'nstagram was founded in +,-, and had - million users after two month Today it has ,, million monthly active users.

    Snapchat was launched on +,--. /illenials account for more than 0 out o

    users. 't has -,, million daily active users.

    'f people use several social media channels is not there the po

    that they are see#ing for diferente grati1cations and satisfying

    needs with each one of them?

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    2ow can ' apply this #nowledge in thiscourse?

     To chec# if ' am meeting people"s needs in case as# to create a social media message or to analthat someone else has created.

    3m ' giving relevant information?

    3m ' doing it in the way that can entertain people

    3m ' encouraging social interaction?

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    345 6 an example

    • 345 is a media organi(ation. 'n their 7aceboo# can 1nd the following description6

     

    “ 345 is a global news community for the co

    generation. We highlight human struggleachievements8 empower impassioned voicechallenge the status 9uo. We bring you the stoare shaping our world.$

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    'nformation s

    and informatsee#ing

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    Expression opinion andinteraction

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