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8/18/2019 "Why People Use Social Media"- my short analysis
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“Why people use socia
media: a uses andgratifcation theory”
My short analysis
8/18/2019 "Why People Use Social Media"- my short analysis
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What have I learne
• The existence o the uses and gratifcation th
• I can no understand !etter hy e use sochat e are loo#ing or and expecting to getdo it.
8/18/2019 "Why People Use Social Media"- my short analysis
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8/18/2019 "Why People Use Social Media"- my short analysis
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What is my opinion on the research?
• The study uses factual data to support its relevance.
• The literature review was concise and meaningful.
• Some armations should have been better explained.
Eg. “almgreen and !ayburn"s scale loo#ed at television viewing wh
somewhat similar in nature to social media$
• %ac# of clarity on the distinction of some categories.
Eg. Entertainment and relaxation
• The sample studied was too small to draw determining conclusion
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What is my opinion on the research?
&ut overall ' have to give a big li#e to this research.
't provides a simple framewor# for mar#eters and other social media conten
analy(e if their communication e)orts are meeting people"s needs and wants.
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uggestion for a possible further research*
Ta#e other social media channels" such as Instagram or $nconsideration once they have gained relevant prominence in recent yea
%ere are some acts a!out it:
'nstagram was founded in +,-, and had - million users after two month Today it has ,, million monthly active users.
Snapchat was launched on +,--. /illenials account for more than 0 out o
users. 't has -,, million daily active users.
'f people use several social media channels is not there the po
that they are see#ing for diferente grati1cations and satisfying
needs with each one of them?
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2ow can ' apply this #nowledge in thiscourse?
•
To chec# if ' am meeting people"s needs in case as# to create a social media message or to analthat someone else has created.
3m ' giving relevant information?
3m ' doing it in the way that can entertain people
3m ' encouraging social interaction?
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345 6 an example
• 345 is a media organi(ation. 'n their 7aceboo# can 1nd the following description6
“ 345 is a global news community for the co
generation. We highlight human struggleachievements8 empower impassioned voicechallenge the status 9uo. We bring you the stoare shaping our world.$
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'nformation s
and informatsee#ing
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Expression opinion andinteraction
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