Why Rich Media Matters

Table of Contents

Visual Anatomy

Information Processing

Visuals Improves Learning

Visuals Drives Engagement

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Our brains are hardwired to quickly process visuals.

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60,000Xf a s t e r

are processed

Visuals

in the

than text. 1

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The brain processes

cues in 250milliseconds

visual

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of information thatcomes to the

90%

is visual. 1

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of all nerve fibers connected to the

40%are linked to the

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40 percent of people

will respond better toVisualInfo

than alone.3

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Visual media improves learning.

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C l a s s r o o m

lights on apple

400%. 1

improve learning by up to

Visual aids in the

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We recall information from

than just text alone.4

5 to 9xbetter

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People following directions with

Directions1

A B

B >LEARN MORE

Directions1

2

3

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do 323% better than those with only text.5

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Rich media drives engagement, and many of us prefer it.

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94% more

Posts with visuals receive

page visits and engagementthan those without. 6

Visuals

Visuals

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59%of senior executives

prefer to watch

instead of reading text.7

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of executives told Forbesthey watch business-related

50%

on YouTube. 8

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Just one month after the introduction of

Visuals

of

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Facebook timeline for brands, visual content—photos and videos—saw a

65% increasein engagement. 3

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Publishers who use infographics

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grow traffic an average of

than those who don’t. 3

12% more

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SOURCES:

1. http://www.studymode.com/essays/Statistics-On-Visual-Learners-1211593.html

2. https://vimeo.com/29684853

3. http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx

4. https://www.youtube.com/watch?v=BDveYpaafNw

5. http://neomam.com/interactive/13reasons/

6. http://blog.wishpond.com/post/70300587846/10-reasons-visual-content-will-dominate-2014

7. http://www.creativebloq.com/animation/animated-videos-10135062

8. http://www.videobrewery.com/blog/18-video-marketing-statistics

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