Why Should Customers Upgrade to ORACLE Server 11g Release 2

Why Customers Should Upgrade to 11g?

EMEA ACS Business Development

Oracle DatabaseComplete. Open. Integrated.

• #1 in Database

• 30 Years of Continuous Innovation

• Major new release – Database 11g Release 2

• Transformational new product: Exadata V2

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What Are the Benefits of 11g ?

11g Product11g ProductCapabilitiesCapabilities

Risk MitigationRisk Mitigation

Cost SavingsCost Savings

• “Improved” Performance & Availability

• “Total” Manageability

• “Enhanced” Security

• Support savings• 3rd party software• Hardware

• Using Real Application Testing• Advanced Customer Support upgrade

services

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So, What’s so Great About 11g?

• Database File System (DBFS) & SecureFiles• Store large business files (ppt, word docs etc) in the database

for fast retrieval and powerful storage, high availability and security

• Editions• Simultaneously manage new application changes whilst

maintaining existing application

• XMLDB performance• Process XML extremely fast; reduce processing times

• DataGuard enhancements• Automation and Performance: automated failover, log data

compression and fast apply on standby

Core Database BenefitsPer

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So, What’s so Great About 11g?

• Advanced Compression• Lower storage costs by compressing all your data, reduce disk

space requirements and improve application performance• Active DataGuard*

• Eliminate idle redundancy in your data centre• Total Recall

• Long-term storage and auditing of historical data• RAC One Node

• Failover protection for database and server failures, OS rolling upgrades and patches, database rolling patches

• RAC enhancements• High availability and scalability from 9i, and now much more flexibility

to manage workloads effective; limit CPUs used by certain database instances

* bundled with GoldenGate Advanced Benefits

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So, What’s so Great About 10g that’s Been Enhanced in 11g?

• Automatic Storage Management• Simplifies, automates and reduces cost and overhead by providing a

unified and integrated solution stack for ALL your file management needs eliminating the need for 3rd party volume managers, file systems and clusterware platforms

• Database Control / Grid Control• Management console for managing all databases. DB Management easier,

quicker, less error-prone

• Clusterware• Automatic application protection (Oracle or 3rd-party) within a cluster

• Automatic Workload Management• Manage workloads on individual servers or clusters

• Flashback• Rapid recovery for human error (flashback database, flashback table etc)

• Application Express• Rapid Application Development toolPer

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Core Database Benefits

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So, What’s so Great About 10g that’s Been Enhanced in 11g?

• Automatic Diagnostics and Tuning• Pro-active problem analysis

• Advanced Security• Encrypt data on the wire

• Data Masking• Mask data from those who should not see it

Advanced Benefits

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26% less time 31% fewer steps

0%

25%

50%

75%

100%

Time Steps

Oracle9i Database

Oracle Database 10g

Oracle Database 11g

Oracle Database 11g vs Oracle Database 10gReducing Time and Complexity Even More…

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Oracle Database 11g OffersPerformance & Availability, Manageability, Security

Total Recall & Flashback

Data Guard

ASMDBFS

SecureFiles

XMLDBAPEX

Advanced Compression

Real Application Clusters

Data Masking

Advanced Security

Active Data GuardC

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Diagnostics

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Tuning

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t

20082003 2004 2005 2006 20072002 2009 2010

today

11g Release 2 Gives You 8+ Years Support !

2011 2012 2013 2014

Sustaining SupportPremier Support

R2 July 2007

Extended SupportJuly 2010

R2 July 2010

July 2013

http://www.oracle.com/support/library/brochure/lifetime-support-technology.pdf

2015

2016

Jan 2015

Jan 2018

July 2008

July 2011

< 1 YEAR SUPPORT

< 3 YEARS SUPPORT

> 8 YEARS SUPPORT

R2

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Real ApplicationTesting

Traditional Approach

Duration (Days)

149 Days

11 Days

Complete workflowsComplete workflowsPartial workflowsPartial workflows

Low riskLow riskHigh riskHigh risk

AutomatedAutomatedManual intensiveManual intensive

Production workloadsProduction workloadsArtificial workloadsArtificial workloads

Days of developmentDays of developmentMonths of Months of developmentdevelopment

Risk Mitigation: Real Application Testing

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Risk Mitigation

• Advanced Customer Support Upgrade package: Link

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https://servicenet.us.oracle.com/servicenet/faces/internal/services/catalog/serviceOverview.jspx?_afPfm=8


Who Are the Target Customers ?

• Oracle9i* customers as they will gain the most around support benefits, cost savings and improved productivity

• 9i „Extended Maintenance Support“ expires July 2010. For mission-critical systems a fully supported system means business continuity. Simply by upgrading to 11g, you get this !

• Upgrading to 11g gets you premier support until Jan 2015 and extended maintenance support until 2018. Worry free for over 8 years ! With 10g R2 EMS runs out in July 2013

• Conclusion: for next 8 years you get:• Updates, fixes, security alerts, critical patch updates• Tax, Legal & Regulatory Updates• Certifications with existing 3rd party products/versions• Certification with new Oracle products• Enterprise Class Support for your 11g systems * and pre-Oracle9i customers

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11g Customers

• Metro MGI• Performance Optimization in 11g• Tuning Advisor• 400 databases moved from 9i to 11g• Story on o.com

• Bielefeld University• Move from single instance to RAC with ASM and Data Guard• Ensure very good performance• Run different Oracle versions in the same RAC environment• Minimal downtime patching• Presentation at OOW 2009• Story on o.com

Reference!

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http://www.oracle.com/technology/products/database/oracle11g/upgrade/presentations/9i_to_11g_real_world_customer_experience.pdf

http://www.oracle.com/technology/products/database/oracle11g/upgrade/presentations/oow2009_bielefelduniversity_transient.pdf


11g Customers

• Athens International Airport• Project to upgrade technology infrastructure (both hardware and

software). Achieve more (performance) with less (TCO) with fast ROI

• Upgrade of their Oracle Applications (11.5.10.2 to R12)• New features in 11g, Active DG and Adv. Compression• Podcast on o.com

• Espirinet• RAC more stable with 11g• 11gR1 version support for 4.5 years instead of less than 3 (for

10gR2)• Better SQL optimizer performance with 11gR1 than 10gR2 • 11gR1 OLAP functionality

Reference!

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11g Customers • UBI Banca

• Better SQL optimizer performance with 11gR1 than 10gR2

• Wellcome Trust Sanger Institute• Managing large object types with SecureFiles• Rapid retrieval speeds, improved system performance, optimized

space and hardware usage and extreme scalability• Customer snapshot on o.com, presentation from 11gR2 launch

• RTL, France• To build future generation digital radio where the database was

at the heart of the system• Rock-solid reliability with RAC, no downtime, TAF• Fine-grained data replication with Streams• Easy management of datafiles with ASM• Moved data from old Sybase syste• Reference on o.com

Reference !

Reference!Reference!

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11g Customers • Irish Police

• Support expiry• 9i RAC instability• Performance

• Orange Austria• Support expiry• Move to cheap hardware

• Loyalty & Partner GmbH• Exadata V1• Advanced payback card system

• Mercadona• Disaster recovery with DataGuard across 350km to

minimize risk for natural disasters • Start-up of systems within 4 hours• Maximum data loss of 30 minutes

Reference Soon!

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11g Customers

• Deutsche Messe• 10gR2 to 11g• Automatic Tuning Advisor and Performance• RAT, ASM, 11g DataGuard • 10g system overloaded• Support expiry• Better performance with 3 yr old h/w

• Credit Suisse, CH• Real Application Testing

• Ministry of Justice, UK• Customer snapshot on o.com

Reference!

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“Oracle’s SecureFiles storage feature makes the Oracle Database 11g a major platform for managing large object data types while providing rapid retrieval

speeds, improved system performance, optimized space and hardware usage, and extreme scalability.”

Karen AmbroseSenior DBAWellcome Trust Sanger Institute, UK

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“Our Chief Financial Officer likes the Advanced Compression option of Oracle Database 11g because

with it we won't need anywhere from a third to two thirds of the disks we have right now.”

Mike PrinceChief Technology Officer Burlington Coat Factory, US

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With Active Data Guard AIA offloaded their main production systems from reporting to different

stakeholders. The reporting information is used to deliver information to state authorities and telco

operators.

Athens International Airport

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10X better XML performance compared to 10g !

Warner Music

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11g Cheatsheet

• 3-pager to hand to customers• Core features & Advanced features (9i, 10g, 11g)

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Why Customers Should Upgrade to 11g ?

Jeremy TrickerUK ACS Delivery Director


Call To Action

• Feedback • What more would you like ? e.g. content / training etc ?• Complete feedback template/form• Direct feedback to your manager

• Generate interest at customer• In support review meetings during H2-FY10• In 1-2-1 customer discussions during H2-FY10• Hand customers 11g cheatsheet • Point customers to www.oracledatabase11g.com

• Create lead in system• Position ACS upgrade and related services• Track upgrade• Engage account team where necessary to position 11g benefits

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EMEA ACS Business Development 26

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Why Should Customers Upgrade to ORACLE Server 11g Release 2

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