Why Should You Get Online?

India is the 3rd largest Internet user market

137 Million

internet users

At 120M+ users, online users represent the strong purchasing class

21%Penetration

7%Penetration

2 Billion internet users in the world

Source: IWS, ETForecasts, BCG Report, Sept 2010; Emerging Markets – BRIC+Indonesia

88%

Growth

40% of the planet will be online by 2015

15%

Growth

Emerging markets will primarily drive the growth

20X growth in India search queries the last 5 years

Increasing affinity towards the web

Social network users (% of internet users)

69% India

12cr Internet users (2012) , 30cr Internet users (2015)

3rd largest Internet market globally

5cr Mobile Internet users

30% media time on Internet!

30K cr Ecommerce

India is the 3rd Largest Internet Market!

Digital is changing customers’

purchasing decisions …

…and the way

they engage with a brand

Your Competitors are already here

How Can Google Help?

9

India Benchmark Study | May 2008 | N = ranges from 512 to 734 | Google India, Netpop Research LLC

53%12%

11%9%

INTERNET

NEWSPAPERS

FRIENDS

STORES

Where do you go to learn about new products/ services?

Worlds No 1 Search Engine

50% would rather give up their TV instead of their smartphone and more than half say their smartphone is more entertaining than TV

50% would rather give up their TV instead of their smartphone and more than half say their smartphone is more entertaining than TV

80% use mobile search daily higher than USA, UK, Japan, France, and Germany. 80% use mobile search daily higher than USA, UK, Japan, France, and Germany.

Mobile is big locally

Source: Our Mobile Planet, Ipsos & Google, July 2011

There’s a Lot of Information Out There…Over

2 billion searches per day

48 hours of video

uploaded to YouTube every

minute

Mobile search traffic has

increased 5X in the past 2 years

Over 4 billion YouTube video views per day

AdWords advertisers in over 190 countries

and 41 languages

Google Display Network reaches nearly 80% of all

Internet users

Get in touch & Get Online, Now!