Date post: | 17-Jan-2017 |
Category: |
Technology |
Upload: | jessica-tams |
View: | 184 times |
Download: | 0 times |
Overview
+550Global brands
& app dev.
1Active users/
month
400bAd impressions/
month2008Founded in
Berlin
7Offices
around the globe
180Countries with
active campaigns
b
2016
Digital
SnapshotTotal
populationInternet
usersActive socialmedia users
Unique mobile users
Mobile social users
8b
7b
6b
5b
4b
3b
2b
1b
www
51%
31%
Source: Wearesocial.com
2016
Annual
Growth
Internet users
Active socialmedia users
Unique mobile users
Active mobilesocial users
350m+
300m+
250m+
200m+
150m+
100m+
www+17%
+10%
Source: Wearesocial.com
$10B loss in mobile ads world due to transparency deficit
419M use ad blockers for smartphones
$7.2B is the estimated ad fraud cost in 2016
Highly valued
opinion
Powerful brand
advocates
Huge brand
awareness
High engagement
Targeted audiences
What is ?
Transparent, hyper-native influencer solution
High value user acquisition at scale
Local market brand awareness & engagement
Community development & UGC creation
Advanced reporting and analytics
Discover
Connect
Engage
Recruit
Measure
Key Statistics
33K Influencers worldwide
SEA, LATAM, and BRIC market focus Full or partial management
$15M+ Investments in propriety techMobile focus
Performance approach
3k
6k
2k7k
6k
8k
2k
Goals:Boost downloads
Drive IAP
Showcase the app
Source: Boostinsider
Results:29 posts
65K likes & shares
800K impressions
Yotee Campaign
Goals:Increase brand’s reach
Boost sales
Acquire new followers
Source: Adage.com
Results:15 snaps
9K new followers
6K views
Wet Seal Campaign
Goals:Drive awareness
In-app engagement
Social shares during app launch
Results:16M gross FB impressions
35M gross impressions
Trended #Whipclip in the US
Source: influential.co
WhipClip Campaign
1
7
2
KSI PewDiePie Nigahiga
4
Smosh
5
Vanoss Gaming
3
6
Markipilier
7
Bruno Mars Taylor Swift
8 9
The Fine Bros. Jenna Marbles
10Sky DoesMinecraft
11
Morgan Freeman
12
Jim Carrey
13
Will Smith
1514
Ray Johnson
Top Youtubers
vs.
HollywoodStars
Source: mediakix.com