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Why Social Media is Vital for Corporate Social Responsibility

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A brief presentation on the use of social media, particularly blogging and crowdsourcing, for CSR.

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robust websites

gather insights

open communication

intels approach

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Yianni Garcia , #digitalmarketing , #communitymanager , @mcgrawhillcos corporate social responsibility , #socialmedia Monday, October 25, 2010

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Page 1: Why Social Media is Vital for Corporate Social Responsibility

Yianni Garcia , #digitalmarketing , #communitymanager , @mcgrawhillcos

corporate social responsibility , #socialmedia

Monday, October 25, 2010

Page 2: Why Social Media is Vital for Corporate Social Responsibility

“There was a time when we only focused on reducing own environmental footprint. Today, we look for ways to help reduce CO2 emissions across the board, and we do that by talking with our stakeholders individually through social media.”

Michael JacobsonIntel’s Director of Corporate Responsibility

Monday, October 25, 2010

Page 3: Why Social Media is Vital for Corporate Social Responsibility

1/3 Fortune Global 100 Companies have active corporate blogs.

7 Average number of blog posts per month.

8Average Number of blogs per company in the U.S.

Corporate blogs tend to be accessible from a single page on the company website, providing a consistent look and tone of the blogs, even if the subject matter of the blogs varies.

Monday, October 25, 2010

Page 4: Why Social Media is Vital for Corporate Social Responsibility

Monday, October 25, 2010

Page 5: Why Social Media is Vital for Corporate Social Responsibility

Intel Blog receives15,000 average unique monthly visitors

Meaning... Consumers are actively seeking CSR information beyond annual CSR reports.

Intel’s approach:

1. Robust websites dedicate to CR report2. Extend message by blogging about CSR3. Open communication with stakeholder4. Gather insights and trends via blogsphere

Monday, October 25, 2010

Page 6: Why Social Media is Vital for Corporate Social Responsibility

Intel Blog receives15,000 average unique monthly visitors

Meaning... Consumers are actively seeking CSR information beyond annual CSR reports.

Intel’s approach:

1. Robust websites dedicate to CR report2. Extend message by blogging about CSR3. Open communication with stakeholder4. Gather insights and trends via blogsphere

Monday, October 25, 2010

Page 7: Why Social Media is Vital for Corporate Social Responsibility

Perhaps we can do more...

Monday, October 25, 2010

Page 8: Why Social Media is Vital for Corporate Social Responsibility

Two-thirds of American new media users feel they can influence business practice by voicing their opinions online, according to the 2009 Cone Consumer New Media Study. 79% of the participants of this study felt more inspired to support a cause through new media when they had the opportunity to choose which issue a company will support

Crowdsourcing CSR Ideas

Monday, October 25, 2010

Page 9: Why Social Media is Vital for Corporate Social Responsibility

Monday, October 25, 2010

Page 10: Why Social Media is Vital for Corporate Social Responsibility

Monday, October 25, 2010

Page 11: Why Social Media is Vital for Corporate Social Responsibility

Monday, October 25, 2010

Page 12: Why Social Media is Vital for Corporate Social Responsibility

Monday, October 25, 2010

Page 13: Why Social Media is Vital for Corporate Social Responsibility

Monday, October 25, 2010

Page 14: Why Social Media is Vital for Corporate Social Responsibility

Monday, October 25, 2010

Page 15: Why Social Media is Vital for Corporate Social Responsibility

Thank YouMonday, October 25, 2010

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