Why Susan G. Komen

• The mission of the Susan G. Komen Breast Cancer Foundation/Canadian Breast Cancer Foundation is to eradicate breast cancer as a life-threatening disease by advancing research, education, screening, and treatment.• 125 out of 100,000 women are diagnosed

with breast cancer

HouseMaster Goal

To raise $50,000 for Susan G. Komen for the Cure® and Canadian Breast Cancer Foundation

Kickoff Dates

• Launch Date: August 22, 2012• Promotional Period: September 1st- 30th • Fund raising period: Oct 1st- Nov 30th

HouseMaster Corporate Responsibility:

• Provide promotional materials• Provide National and Local Public Relations • Host “Live and Learn Webinar” on 10/23 & Donate $1 dollar per attendee• Donate $1 per attendee at office talks • Provide social media posts

Promotional Materials

• HouseMaster Pink Logo • Wristbands • T-shirt• Golf shirt• Fillable flyer• Promotional email

Promotional Materials

• Website Banner • Website Pink Update• Phone Script• Postcard Mailer• “Live and Learn” Webinar• Social Media Posting• Public Relations

HouseMaster Pink

Zee Store

Wristbands

Pricing •100 minimum•DBR will provide first 100 for FREE• $25.30/100

T-Shirt

Pricing•No minimum order•DBR will provide first 10 for FREE•$4.35/shirt

Golf Shirt

Pricing •No minimum order•$17.55/shirt

LadiesMen’s

Fillable Flyer

Campaign Email

Internal Website

Website Banner

HouseMaster Website

Phone Script

PHONE SCRIPT ADD-ONHouseMaster is also proud to announce that we have partnered with Susan G. Komen for the Cure to raise money for breast cancer research and ultimately, to find a cure! Every home inspection we perform in the months of October and November, for Breast Cancer Awareness Month, HouseMaster will donate a portion of every inspection fee directly to the Susan G. Komen Foundation. We are proud to be inspiring hope through Home Inspections!

Do you know what day you were looking for the home inspection to take place because I would be happy to book a convenient day and time for you now, or tentatively place you on our calendar if you need to check with the other parties involved?

Postcard Mailer

Postcard Mailer

• Enrollment Period: August 22-29• Pricing: – $0.48 per piece: mail to the targeted list– $0.51 per piece: mail to all realtor offices in a

given area

Live and Learn Webinar

• October 23rd at 2pm EST

• You will receive Webinar Invite this evening

Webinar Email

Office Talks

• DBR will donate $1 per attendee

• DBR will provide flyer, letter and registration form

• Franchisees must mail their registration form to DBR to fulfill donation.

Office Talk Flyer

Office Talk Letter

Office Talk Registration Form

Social Media Posts• 9/3

One in eight women will be diagnosed in her lifetime. HouseMaster Inspires Hope! Join us in the fight against breast cancer at www.housemaster.com

• 9/10Every 74 seconds someone in the world is diagnosed. Book an office talk with a

HouseMaster professional in September or October and we will donate $1.00 for each attendee toward the fight against breast cancer!

• 9/17Join HouseMaster and Race for the Cure! Sign up on our team today! http://www.the3day.org

• 9/24Post from their blog

Social Media Posts Cont.

• 10/1For every inspection done during the month of October we will be donating money to Susan G.

Komen for the Cure®. Be a part of the fight against breast cancer and schedule an inspection today! www.housemaster.com

• 10/8Breast Cancer Facts: What you need to know. http://ww5.komen.org/uploadedFiles/Content_Binaries/806-316a.pdf

• 10/15Post form their blog

• 10/22Don’t miss our Live and Learn Webinar tomorrow night at 7:00pm.We will be donating $1 per attendee to Susan G. Komen for the Cure®! (Link to webinar registration page)

• 11/5Thank you everyone for your support! We raised______ ! (Attach link to press release)

Facebook Promotion

• Provided by DBR

Public Relations

• National announcement of corporate sponsorship• Local announcement of each franchisee participating • National and local announcement of money raised

Franchisee Responsibility

• Promote the cause to your real estate professionals using provided material from Sept. 1st - Oct.31st

• Donate minimum of $5 per home inspection performed inOctober to Susan G. Komen for the Cure® Foundation

• Give office talks related to event during Sept/Octo After talk, mail in sign in sheet

• Promote “Live and Learn Webinar”

• Participate in walks locally (optional)- List

Donations

• Inspection

• Talks

• Miscellaneous

Ready Set Go!

• Complete registration participation form on Infoex

• Order your supplies NOW!