Why the long form?

@formisimo

Online, forms and checkouts are everywhere.

67%

3.5 millionvisits to forms.

2.4 milliondidn’t finish.

Why?

Counties are no longer used for delivery

(and haven’t been since 1996)

Removed one field from booking form

(company)

$12 million extra

revenue

Register Continue

“You do not need to create an account to make purchases on our site. Simply click

Continue to proceed to checkout. To make your future purchases even faster, you can

create an account during checkout.”

+$300,000,000

?

24% decrease in corrections per starter

35.5% increase in form completions

56% overall increase in conversions

Password reset rate remains at 10%

“Of all the methods used to help increase conversion, cart

abandonment analysis shows the highest correlation to an

increase in sales.”

Over 700 users in 65 countries.100 million

interactions and counting.

May June July Aug Sept Oct Nov Dec Jan Feb0

20

40

60

80

100

120

140

160

180 End of beta

Featured on:

We want to remove the pain, frustration and

anger of engaging with brands online.

Thanks for listening!@tomnew_@formisimo

tom@formisimo.com