Eco Touch products. Introduction

A few facts about the market:

• Consumers and environmental agencies are

increasingly placing pressure on producers of

consumer products to provide Green alternatives.

• Green household product sales is expected to

grow from 4% in 2009 to 30% in 2013. (Pira

International survey)

• The growing public awareness of environmental

issues is bringing a corresponding change in the

buying decisions

What about car

care?

The Automotive market has not participated in

green products market intensively yet

BUT…

there are more and more restrictions for

manufacturers, using harsh chemicals

ALSO

Restrictions on water consumption in some

regions force to look for alternative car cleaning

So why not following the general market

trends and go green?

Do it not only by avoiding harsh chemicals, but

also by reducing water consumption and energy

Facts:

The Problem

• stagnant industry

• ‘same old cleaners’ for

the past 50 years

• toxins, VOC’s, synthetic

fragrances

• no transparency

• male auto enthusiast-

only market

• large market is currently

ignored

The Solution

• Premium performance products

• Full ingredient disclosure

• Tested and thriving market space

• Attractive pricing strategy

• New generation for car care

• Environmentally friendly

What makes Eco Touch different?

Eco Touch Comparison Cart Eco Touch Other brands

Full ingredient disclosure Yes No

Readily biodegradable surfactants Yes Often no

100% recyclable packaging Yes Often no

3rd part validated Yes Often no

Adds surface protection Yes Often no

USA made Yes Often yes

Works on windows and mirrors Yes Often no

Effective cleaning power Yes Often yes

Petroleum solvents No Often yes

Synthetic fragrances No Often yes

Streaking residue No Often yes

• Waterless Car Wash

• Quick Wax

• All Purpose Cleaner

• Carpet + Upholstery Cleaner

• Dashboard Protect

• Leather Care

• Metal Polish

• Tire Shine

• Window Clear

• Interior Cleaning Kit

• Specially engineered Microfiber

Towels

Product Line

Eco Touch is suitable not only for cars…

…products are even applicable for household use!

Waterless Car Wash

• Waterless car washing is a practical alternative to

traditional methods

• A plant-based formula that safely releases dirt from

car’s surface

• Convenient: no special place or preparation is

needed, very easy to use

• Economy: wash 3 cars with 1 RTU bottle

• Ecological: saves water, eliminates toxic runoff. Its

non-toxic, biodegradable and phosphate-free and

contain no VOC’s, synthetic fragrances or dyes.

• Safe for your car: it will not cause any scratches to

your car paint (proven by Bureau Veritas certificate).

• Result: shiny and protected car for longer time

• All ingredients are listed for your safety

• Get professional results - right on your driveway

Demographics

Eco Touch users survey 2010

57%

43%

Our Customers Business

• Entrepreneurs, looking

for new business idea

• Car wash companies

• Taxi parks

• Companies with big car

fleets

• Car rental companies

• Retailers

• Auto-services providers

Consumers

• Urban dwellers with no

access to hose

• Auto enthusiasts

• Environmentally conscious

car owners

• Innovative individuals

Let’s drive clean and be green

What our customers say

Thank you for considering

Eco Touch!