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Why Twitter?

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But first… Why Social?

• Web 2.0 was all about social interaction online.

• This social interaction allows for the masses to discuss brands and also allows brands to have unprecedented access into the thoughts of the masses.

• It’s where some of our clients and many of our client’s customers are.

• As advertisers we need to be listening.

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Does everyone have a basic

understanding of what Twitter is?

If not….. http://www.youtube.com/watch?v=ddO9idmax0o

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Key:

Offline

OnlineTraditional Communication

Texting

or

Instant Messaging

or

Mass TextingIM Conference (Chat)

Phone Call

or

Conference Call

Email

or

Mass Email

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Twitter Communication

Key:

Offline

Online

A lot like a blog, but the 140 character limit encourages a

large volume of real-time posts.

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How many of you have Twitter accounts?

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Twitter Stats

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And how many of you actually update

your Twitter accounts?

60% of new Twitter accounts are not active after the first month

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Argument Against Twitter:It is a meaningless, trivial, waste of time!

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Argument Misses the Point

• We already do the things that people do on Twitter:– Chit-chatting with your neighbor– Reading the news– Sharing a news article with a coworker– Sharing pictures of your kids with the receptionist– Discussing and planning events

• But now people can ramble about their mundane lives in a forum where people can listen if they want or can ignore us if they want too.

• It is just another form of communication, like mail, the phone, instant messaging, email, social networks, etc.

• However, once Twitter reached a tipping point, it began to reveal a utility never anticipated by its creators. – real-time insight into trends around people’s daily activities and thoughts.

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Twitter – “What are you doing?”

• Twitter was a phenomenon in 2007, a rising social media star in 2008, and has largely attained mainstream status in 2009

• As an amazingly simple microblogging platform, it was discovered to be amazingly flexible

• Flexibility allows for it to accomplish some useful tasks– Live event reporting

• Faster than any other media on breaking stories

– Staying in  touch with friends and colleagues • Full public or private conversations are happening

– Real-time insight tool• Either through searching and observing or asking questions and

getting responses

– Social media marketing tool

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How many of you track keywords in Twitter or read other people’s tweets?

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Twitter Language

• @[username] - Used when someone is replying to someone’s tweet or wants to give recognition to another twitterer

• #[hashtag] – Used to identify a group, trend or topic

• RT: - (Re-Tweet) Used to re-broadcast someone else’s tweet to your followers

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Twitter Tools

• TinyURL – shortens URLs so they fit into Twitter’s 140 character limit. http://tinyurl.com/– Cligs – Tiny URL with analytics. http://cli.gs/

• TwitPic – Upload photos for easy sharing on Twitter. http://www.twitpic.com/

• Blip.fm or twt.fm – Share music streams on Twitter

• 12Seconds.tv – Share videos on Twitter• TwitterFeed – Stream RSS feeds into your

Twitter account

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Tweet Tracking

• Twitter Search – http://search.twitter.com• TweetVolume - http://www.tweetvolume.com/• Social Brand Index - http://www.socialbrandindex.com• Twitterholic - http://twitterholic.com/• Twist - http://twist.flaptor.com• TwitterSpectrum -

http://www.neoformix.com/Projects/TwitterSpectrum/TwitterSpectrum.html

• Monitter - http://monitter.com/• TweetDeck / Digsby / Tweetie• RSS Feeds / Google Reader

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Twitter Integrated Campaigns

• Exec Tweets - http://www.exectweets.com/• Dell - http://www.dell.com/twitter• Zappos - http://twitter.zappos.com/• EMC - uses different Twitter accounts to

communicate with a variety of constituencies• Comcast – Customer Service• Skittles – http://www.skittles.com• Agency Twitter Side Projects:

http://adweek.blogs.com/tweetfreak/2009/04/pick-the-best-agency-twitter-project.html

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By Rory Partalis

Social Community Manager, JWT CET

Website: http://www.jwt.com/cet

Twitter: @jwtcet

Blog: http://www.jwt.com/cet/blog

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Twitter Humor

• Twouble with Twitters - http://www.youtube.com/watch?v=PN2HAroA12w

• Flutter - http://www.youtube.com/watch?v=BeLZCy-_m3s

• Real Life Twitter - http://www.collegehumor.com/moogaloop/moogaloop.swf?clip_id=1909386&fullscreen=1

• Jake and Amir: Twitter - http://www.youtube.com/watch?v=gSSffWM2zdc