Why Use Analytics on Your Software

Bernardo Porto DeskMetrics Founder http://deskmetrics.com

“IF YOU CAN'T ACCURATELY MEASURE SOFTWARE DELIVERY, THEN YOU CAN'T IMPROVE IT.”

Develop and maintain software consumes lots of resources.

Companies are interested in reducing costs and leveraging businesses to increase revenue.

Analytics provides useful information and assists companies understanding the value of their applications.

Companies can boost their business and improve quality.

How could a company get information about its customers?

• How many people are currently using it?

• Do people get lost in the

user interface?

• How many people are using pirated serial numbers?

• ...

Understand the direction in which users tend to move and then establish a tendency.

Identify user behavior and then make a number of small guided changes that together provide an overall competitive advantage.

Most companies are focused only in the absolute number of software downloads.

The number of downloads is an indicator of how successful the

app is but…

says nothing about

how engaged customers are, how to increase sales, how successful the marketing programs are…

ANALYTICS

reduces development costs… improves software quality… optimizes your resources…

Thank you!

http://deskmetrics.com