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Why use CRM, What is XRM? Slides

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Presentation to BCS 23.03.2011 Prosperity 24.7 Integrating Technology and Business with Simplicity Presenter: Simon Jackson - CRM Practice lead Did you know that many of the deployments of Microsoft Dynamics CRM today are in industries not usually associated with Sales, Service and Marketing? Microsoft XRM is a powerful concept and in this talk we will hear from Simon Jackson a Microsoft Dynamics CRM ISV who will take us through understanding Microsoft Dynamics xRM and how it can be used to develop solutions for many vertical markets.
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Page 1: Why use CRM, What is XRM? Slides

Presentation to BCS 23.03.2011

Prosperity 24.7Integrating Technology and Business with Simplicity

Presenter: Simon Jackson - CRM Practice lead

Did you know that many of the deployments of Microsoft Dynamics CRMtoday are in industries not usually associated with Sales, Service andMarketing?

Microsoft XRM is a powerful concept and in this talk we will hear fromSimon Jackson a Microsoft Dynamics CRM ISV who will take us throughunderstanding Microsoft Dynamics xRM and how it can be used todevelop solutions for many vertical markets.

Page 2: Why use CRM, What is XRM? Slides

Presentation to BCS 23.03.2011

Agenda for the next 10

Background

What is CRM?

What is xRM?

Real World xRM Vertical Solutions

xRM Challenge

Page 3: Why use CRM, What is XRM? Slides

Presentation to BCS 23.03.2011

BackgroundItex - 7 Years

Business Solutions Senior Developer

C5 - 7 Years

Business Solutions / Business Processes Senior Consultant

Prosperity 24.7 - Present

CRM Practice Lead

Page 4: Why use CRM, What is XRM? Slides

Presentation to BCS 23.03.2011

What is CRM?Traditionally used to manage

Sales

Marketing

Customer services

CRM can be used to track your customers everyinteraction with your organisation.

Activities, Tasks, Documents

Page 5: Why use CRM, What is XRM? Slides

Presentation to BCS 23.03.2011

What is xRM?xRM accelerates the development of relationship-oriented applications

Page 6: Why use CRM, What is XRM? Slides

Presentation to BCS 23.03.2011

What is xRM?

Page 7: Why use CRM, What is XRM? Slides

Presentation to BCS 23.03.2011

xRM: Financial Organisation

Pain: Regulatory matter with a pending immovable deadlineNeeded in depth client / intermediary visibilityPrevious quote in excess of £250k, 6 month Dev time + UAT

Opportunity:

To also improve client due diligence processes

•••

Page 8: Why use CRM, What is XRM? Slides

Presentation to BCS 23.03.2011

xRM: Financial OrganisationSolution with CRM delivering:

Rich relationship explorerTracking interrelated parties / accounts / intermediaries

Daily ‘Local’ sanction matching from external feedsEvent driven client processesMulti Jurisdictional security Dashboard reporting / BI / Exception reporting (sanctions)

Timescale?

6 weeks including Analysis / Development / Testing and Training

••

••••

Page 9: Why use CRM, What is XRM? Slides

Presentation to BCS 23.03.2011

xRM: Financial RegulatorPain:

Bespoke (legacy system)Long iterations of change in legacy techLocked in with one supplier

Opportunity:Improve Application processImprove Invoicing processImprove client contact visibilitySupplier portability

•••

••••

Page 10: Why use CRM, What is XRM? Slides

Presentation to BCS 23.03.2011

xRM: Financial Regulator

Solution with CRM delivering organisation wide:

Common Application process

Common Invoicing processes

Summary of client applications

Integrated, visible shared Calendar’s

Data synchronisation - migration

Alerting

••••••

Page 11: Why use CRM, What is XRM? Slides

Presentation to BCS 23.03.2011

xRM Challenge

One Lunch-break workshop

Design an xRM Virtual Solution

And start the implementation

All in one hour.

Page 12: Why use CRM, What is XRM? Slides

Presentation to BCS 23.03.2011

Try it for free

Free 30 day Microsoft Dynamics CRM trail at:http://crm.dynamics.com/

Page 13: Why use CRM, What is XRM? Slides

Presentation to BCS 23.03.2011

Questions?

Presenter: Simon Jackson - CRM Practice leade-mail: [email protected]

blog: www.simonjackson.info

twitter: @_simon_jackson


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