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Why We BuyWhy We BuyThe Psychology of SpendingThe Psychology of Spending
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America – Spenders, Inc.America – Spenders, Inc.146146 – the number of – the number of hours we spend each hours we spend each year searching for year searching for things to buythings to buy2/32/3 – the fraction of – the fraction of all purchases that are all purchases that are impulse buysimpulse buys18 months18 months – the age – the age that kids recognize that kids recognize logoslogos
40,00040,000 – the number – the number of TV ads that kids of TV ads that kids see each yearsee each year15 million15 million – the – the number of American number of American shopaholicsshopaholics$2 trillion$2 trillion – the – the amount of debt we amount of debt we rack up each yearrack up each year
Resource ManagementResource Management
What type of products and services What type of products and services do you do you enjoyenjoy spending money on? spending money on?
----------How are you a “good” spender?How are you a “good” spender?
----------How would you like to change your How would you like to change your spending habits?spending habits?
Who’s Pushing Your Buttons?Who’s Pushing Your Buttons?
AdvertisingAdvertisingExperiential Experiential shoppingshoppingMediaMediaSo many So many goodsgoods
SocietySocietyFriendsFriendsFamilyFamilyEasy creditEasy credit
Your Money PersonalityYour Money PersonalityHoarderHoarderSpenderSpenderPlannerPlannerDreamerDreamerMergerMergerSeparatistSeparatistRisk-takerRisk-takerRisk-avoiderRisk-avoider
Spend on SavingSpend on Saving
Live below your Live below your meansmeansAutomatically Automatically deduct for savingsdeduct for savingsMake savings an Make savings an expenseexpense
Control SpendingControl Spending
Stay clearStay clearTimeoutTimeoutUse a listUse a listSplurge smartlySplurge smartlyTrack your moneyTrack your moneyCall a friendCall a friend
Know YourselfKnow Yourself
Will I use this Will I use this product?product?Do I really need Do I really need this product?this product?What if I wait?What if I wait?How do I feel right How do I feel right now?now?
Why We BuyWhy We BuyThe Psychology of SpendingThe Psychology of Spending
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