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BIG in JAPANWhy WordPress became successful in Japan despite of the language barrier
WordCamp Mumbai 2016 | Naoko Takano
Naoko Takano (now-co)
http://en.naoko.cc/ @naokomc on Twitter
http://en.naoko.cc/
WordPress & I
WordPress.org WordPress.com
http://wordpress.orghttp://wordpress.com
ja.wordpress.org Admin
Japanese General Translation Editor
WordCamp Tokyo 2016 Lead Organizer
http://ja.wordpress.org
WordCamp Tokyo 2015 Staff 35 organizing team + 55 volunteers
WordCamp US Contributor Day Polyglots (Translators) from all over the world
Globalizer at Automattic
Team Global
Translation Manager
Team Global Make WordPress.com better for the 75% of the internet that doesnt speak English
http://wordpress.com
438 people / 60 countries / 56 languages automattic.com/map
http://automattic.com/map
WordPress in the
World
Translated in
locales160
Translated in
locales113
Locale WordPress.org WordPress.com
Hindi () 96% 21%
Bengali () 93% 20%
Urdu () 49% 7%
Assamese () 45% 10%
Telugu (!"#) 41% 22%Tamil ("#) 38% 22%
Kannada (#) 28% 3%
Punjabi () 14% 3%
Gujarati (u) 10% 3%
Marathi () 6% 5%
Malayalam () 2% 3%https://make.wordpress.org/polyglots/teams/, http://translate.wordpress.com/projects/wpcom
Translation Status
http://wordpress.comhttp://wapuu.jp/2015/10/18/wapuus-world-domination/
WordPress in
Japan
78.5% of top Japanese sites with CMS = WordPress
http://w3techs.com/technologies/segmentation/cl-ja-/content_management
7.6% = Adobe Dreamweaver 2.6% = Livedoor Blog
http://w3techs.com/technologies/segm
WP Tavern Article http://bit.ly/1RWHeUA
http://bit.ly/1RWHeUA
History
WordPress ME Multilingual Edition started in 2003
https://github.com/WordPress/book
WordPress Book Published on Github
https://github.com/WordPress/book
Notable Sites
Prime Minister of Japan Shinz Abe
Government Ministry of Land, Infrastructure, Transport and Tourism
Food Services Matsuya, beef bowl national chain
Fashion Shibuya 109, fashion retail mall
Hosting Services
Localization
Consistent Releases Each release is 100% translated
Ktai Style Plugin Display contents on feature phones (2007-)
WP Multibyte Patch Plugin 800,000+ install
WordPress Books Dozens of WordPress books in Japanese
Communities
Local Meetups 25+ local groups, Meetups are held almost every weekend
https://twitter.com/marushu/status/693331238292103168
WordBench.org BuddyPress-powered WordPress community site
WordCamps in Japan 17 WordCamps in 8 years
Kansai 2015 500 attendees
46 speakers
Tokyo 2015 750 attendees 40+ speakers
WordFes, WordCrab, WordBash Other unique WordPress events in Japan
Nagoya Fukui Kyoto
http://wapuu.jp/2015/10/18/wapuus-world-domination/
Wapuus
http://wapuu.jp/2015/10/18/wapuus-world-domination/
Wapuus 5th Anniversary Wapuu was born in February 2012
http://jawordpressorg.github.io/wapuu/
http://jawordpressorg.github.io/wapuu/
http://www.flickr.com/photos/odysseygate/6425232913/ (top right), http://www.flickr.com/photos/styledesignjp/8395981605/ (bottom center)
http://wapuu.jp/2015/10/18/wapuus-world-domination/
http://wapuu.jp/2015/10/18/wapuus-world-domination/
Why did WordPress became successful
in Japan?
Marketing strategy?
Growth Hack?
Advertising?
From WordCamp Europe 2013 Presentation Learnings from Growing Local WordPress Communities in Japan
Small steps.
Small steps.
More people.
Small steps.
More people.
Keeping it going.
Marketing strategy?
Growth Hack?
Advertising?
Everyone involved made WordPress
successful in Japan.
Who Makes WordPress? a worldwide team of passionate individuals
Everyone involved helps WordPress
succeed.
Tips for building a strong community
Delegate.
Tip #1
Recognize contributors Translators, testers, forum / docs volunteers
Localization leader
Translators
Testers
Forum volunteers
Codex volunteers
Document.
Tip #2
Glossary for translation https://translate.wordpress.org/projects/wp/dev/ja/default/glossary
https://translate.wordpress.org/projects/wp/dev/ja/default/glossary
Get Involved in Japanese https://ja.wordpress.org/get-involved/
https://ja.wordpress.org/get-involved/
Style guide / Testing guideline
Trademark / Domain Policies
Post-release to-dos
Event organization how-tos
FAQ / Forum rules
Simplify.
Tip #3
Auto & Canned reply Prevent contact form overflow
What You Can Do
Take small steps.
Help others get involved.
Keep it going.
Get Involved Core, design, mobile, accessibility, polyglots, support
Start a Meetup grouphttps://make.wordpress.org/community/meetups/
1
https://make.wordpress.org/community/meetups/
TranslateCore, Plugins, Themes, Codex, Apps,
Theme/Plugin Directories
https://translate.wordpress.org/
2
WordPress Global Translation Day on April 24th
https://translate.wordpress.org/
Write blog postsWordCamp isnt over until you blog about it :)
3
September 17-18, 2016
Thank you!@naokomc
[email protected] @nao on wordpress.slack.com
mailto:[email protected]://wordpress.slack.com