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Digital TransformationCreating new business models where
digital meets physical
Brainstorming
Why wouldn’t businesses incorporate new technology and social media into
their business models?
Case Study: Company X
@CompanyX
@CompanyX
Key Concepts
1) Consumer expectations have risen as social media drives their attention toward products, businesses, and ideas
2) Organizations must reshape their products and how they’re delivered to get ahead of changing forces in the new digital age
3) Businesses need to transform their traditional operating models to effectively respond to the needs of consumers today
Rapid Change
Pressure is mounting on business leaders to adapt to “the new digital age”› Consumer
demand› Internal affairs
Analytics to Customer Value Proposition(What Consumers Want)
Evaluating trends leads to:› Enhancement› Extension› Redefining
Analytics Tool: Visual Technologies
Better Customer Experience
Digital Transformation
Digital Transformation
Strengths and Weaknesses
Strengths› Discussion of the challenges and potential
results of updating business models
Weaknesses› No discussion of the difficulty businesses
are having with transitioning Why companies fail
- Fin -
…but if we have time…
Brand Integration
Why? Because Nick Duger loves it! (and I hope you will too)
› DumbDumb – “The Dancer” (4:07)› DumbDumb – “Prom Date” (5:14)