Date post: | 17-Oct-2014 |
Category: |
Business |
View: | 1,899 times |
Download: | 0 times |
Why Yahoo! should buy Pinterest
Alok Kejriwal & Tejas ShahJune 2012
The Pinterest audience IS the Yahoo! audience
• 86% of Pinterest visitors are Yahoo! users
The Pinterest audience has the same core demographic (women) as Yahoo! & Flickr*
(*owned by Yahoo!)
Yahoo! has no ‘sociality’. Flickr looks dead.
Pinterest is SOCIAL and makes you feel like SHARING!
Pinterest wants to earn money from brands – aka advertising revenues
Yahoo! is the MASTER of brand advertising.It knows how to ‘package’ content & brands.
This is NOT what you expect from Yahoo! The ‘Yahoo! Shine Board on Pinterest
Yahoo! SHOULD buy Pinterest because
1. It can join the Social party even though it’s like a million years late.
2. It offers a natural extension to its brand Flickr.3. Its visitors are already Pinterest visitors (86%).4. Pinterest does not understand ‘brand advertising and
content packaging’ like Yahoo! does.5. Pinterest does not have a sales army all over the
world – it will not be able to afford one either.6. Yahoo! needs Pinterest more that Pinterest needs
Yahoo! and that’s why Yahoo! needs to move, NOW!
CreditsTejas Shah
E-mail – [email protected]
LinkedIn – Tejas Shah
Twitter – @tejas986
Alok Kejriwal
E-mail – [email protected]
FB – facebook.com/rodinhood
LinkedIn – Alok Kejriwal
Twitter – @rodinhood
Blog – http://therodinhoods.com