Date post: | 08-May-2015 |
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Marketing |
Upload: | online-marketing-institute |
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Why You Need a Performance Marketing Program for
Your Business
Jon Levine
Director of eCommerce
All Inclusive Marketing
Today You Will Learn
• What Performance Marketing is
• How Performance Marketing Can Help Grow Your Business
• The Future of Performance Marketing
• Jon Levine, Director of eCommerce for All Inclusive Marketing
• Director of Marketing for several industry leading companies over the last 13 years
• Launched and managed affiliate marketing programs for different companies in multiple categories
• Founded and launched three successful online startups
• Featured speaker and panelist at multiple ShareASale ThinkTank! events
About Me
Agenda
• Performance Marketing Defined– What is performance marketing?– Different types of performance marketers– How to choose the right performance marketer for you
• How Performance Marketing Can Help Grow Your Business– Increased profits– Greater reach– Risk vs. reward– Branding and placement
• The Future of Performance Marketing– Sophistication and innovation– Performance marketing in real life– Mobile– Industry growth
Imagine growing your sales force
and customer base nearly overnight!
+
AFFILIATES
Performance Marketing Defined• What is performance marketing?
Sale Takes Place
Commission is Paid
Affiliate Sends Traffic
How Performance Marketing Works
Customer clicks on link from affiliate
Link goes to affiliate network server
Link is recorded and attributed to
specific affiliate
Link redirects to the merchant’s website Action takes place
Results of action are sent by the
merchant to the network
Network pays the affiliate
Affiliate Networks
Benefits of Using Affiliate Networks
While it’s certainly acceptable to track and pay your affiliates using an in-house system, there are many benefits of using an affiliate network.
• Your program is visible to thousands of affiliates• Finding affiliate for recruitment• Trust, on both sides• Repository for all of your creative, coupons and
data feeds• Easy of operation
Types of Affiliates
Content Affiliates
Coupon Affiliates
Price Comparison Affiliates
Loyalty Affiliates
Types of Affiliates: Content
Types of Affiliates: Coupon
Types of Affiliates: Loyalty
Types of Affiliates: Price Comparison
Types of Affiliates: Lots More!YouTubers, Mommy Bloggers, Arbitrage (PPC), Email, SEO… the list goes on!
How to choose the right affiliate
• Do you sell a product or a service?
– What category is your product or service in• Electronics/fashion/shoes, etc. products• Travel services• Legal or financial
– Are there performance marketers already in that space?
• Are you trying to gain leads, subscriptions or members or are you selling a physical (or downloadable) product?
• Is your focus around getting more sales or increasing visibility of your business or brand?
What Can You Offer the Right Affiliate?
• How does your product differ from your competitors?
• Does your product or service complement or enhance an established performance marketer’s offerings or would they be taking a risk on something new?
• Are you able to offer a commission that meets or exceeds other performance marketing programs
How Performance Marketing Can Help Grow Your Business
Commission Rates
Discount Amounts
Verifiable actions
How Performance Marketing Can Help Grow Your Business
Reach
BlogsDiscussion ForumsSearch EnginesVideo ChannelsPrivate Groups
Membership Only SitesNews AggregatorsEnthusiast SitesEducational Sites
Cross Placement
Risk vs. Reward
AFFILIATES
Product or Brand Promotion
The Future of Performance Marketing
Fierce competition and and being very nimble leads to high innovationVery tech savvy and always trying out the latest methods and technologies
The Future of Performance Marketing
AFFILIATES
Call Now!888-555-5555
The Future of Performance Marketing
Move The Needle
Move The Needle
• Visit an affiliate network such as ShareaSale, Commission Junction, or Linkshare
• See if any of your key competitors have affiliate programs and evaluate them
• Look at your model and decide if an affiliate program is right for you
First Steps
• Performance Marketing can help broaden your customer base with very little expense
• Performance Marketers are business owners, just like you, and are focused on making money. They do this by driving traffic and sales to your website
• Performance Marketers can help your brand awareness by advertising your products to customers at no cost to you
• A good Performance Marketing program can be one of your highest ROI advertising channels
• The future of Performance Marketing is not just online, but offline and mobile as well
Key Takeaways
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