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| Date post: | 01-Nov-2014 |
| Category: |
Business |
| Upload: | deep-ripples |
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Failure – It’s Going To Happen
Culture
Beliefs
Cultural Belief #1
Participation Is Not Optional
Cultural Belief #2
This Will Not Be Quick, Cheap or Easy
Cultural Belief #3
This Is Not Magic
Values
Cultural Value #1
Resilience
Cultural Value #2
Innovation
Cultural Value #3
Integrity
Artifacts
Cultural Artifact #1
Identity
Cultural Artifact #2
Presence
Cultural Artifact #3
Collateral
You’re Less Likely To Fail If…
• Commitment without Conviction
• Cadre with Aligned Values
• Bold Brand
Competency
Competency: People
Incompetent People Will…
• Overestimate their own level of skill• Fail to recognize genuine skill in others• Fail to recognize their Inadequacy• Recognize and acknowledge their own previous
lack of skill, if they are exposed to education and training for that skill
Competency: Process
Incompetent Processes Will
• Fail to have a “Decider”• Fail to set Meaningful Objectives• Fail to Communicate Clearly• Fail To Maintain Accountability
You’re Less Likely To Fail If…
• Stakeholders are Engaged
• Participants are Educated
• Vendors are Accountable
Coordination
Coordination = Growth
Coordination #1
Coordinate Your Goals
oSpecificoMeasurableoAttainableoRelevantoTime-Bound
Coordination #2
Coordinate Your Channels
oSearchoSocialoContentoPR/CRoConversion
Coordination #3
Coordinate Your Efforts
Sales Customer ServiceMarketing Public RelationsDesign AdvertisingSEO Content MarketingSocial Media Email Marketing
You’re Less Likely To Fail If…
• Goals Are “Obvious”
• “Aspects” Are In Alignment
• Players Are “In Concert”
Conclusion
• Get Comfortable With Failing
• Get Good At Failing Fast
• Focus On “Learning” New Mistakes
