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Why your business is in danger

Date post: 10-May-2015
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A quick guide to how and why your business needs to be mobile in this new mobile world. http://www.textmarketer.co.uk/
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We deliver. You save.
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Page 1: Why your business is in danger

We deliver. You save.

Page 2: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

The world is now mobileThe world is now mobileIf your business isn’t then you run the risk of being outsmarted by your competition.

Scary stuff.

Page 3: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

Your website not only has to be beautiful and brilliant, but it also needs to work on mobile devices. (duh)

Page 4: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

Which way to turn?

Surely I need an app? Or should I just adapt my existing web site to be mobile friendly?

THIS WAY

Page 5: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

82%82%1.2 billion1.2 billion

Big stats alertBig stats alert

people access the web via a mobile device

(Trinity Digital Marketing)

of mobile media time is via apps

(comScore)

Page 6: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

Bigger Stat alert 99%99%

of apps only get used once

(Blackberry)

Bigger

Page 7: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

So unless your app does something amazing that no one else’s does, bin this idea… immediately.

Concentrate on getting your site mobile friendly.

Page 8: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

Google now call themselves a mobile first company. Which means those clever little Googlers, that make all the magic happen, develop things to work on mobile devices first, then on desktop.

Page 9: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

They’ve spotted a shift in the way people are looking and accessing the internet. Cat video viewing has moved from the desktop to the sofa. From the laptop screen to the tablet or phone.

Page 10: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

50%Tablet users spend

more online than PC Users (Adobe)

50% £ £ £ £ £ £

£ £ £ £ £ £

£ £ £ £ £ £

Page 11: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

$14 billion$14 billionThere was almost

handled in payments by PayPal Mobile in 2012.

Page 12: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

46%46%When it comes to usability, we’re an unforgiving bunch.

of consumers won’t return to a webpage if it didn’t load properly on their mobile device. (Gomez)

Tough crowd. ?

Page 13: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

So you get the picture now. People all over the world are accessing the internet through mobile devices and spending their hard earned cash through them.

Page 14: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

So what’s the most effective way to communicate with your customers in this new mobile world.

E-mail perhaps?

Page 15: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

44%44%Well you could do but you better make sure it’s a mobile friendly email.

of all emails is now opened on a mobile device. (Litmus)

Page 16: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

The sheer volume of email we receive is killing its effectiveness. We all receive an endless stream of shite which we delete or catch in spam filters.

Page 17: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

84%84%of all email traffic this year will be spam. (The Radicati Group)

Page 18: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

6 to 8 times6 to 8 timesBy contrast, mobile marketing by SMS remains as effective as ever.

It’s the most responsive way to get your message across to your customers. In fact it’s

more responsive than email. (Cellit)

Page 19: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

With people accessing the internet through their phone, spending money through their phone, to us it makes perfect sense to communicate with them through their phone.

Page 20: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

Making your business mobile could be the best business decision you ever make, and by not doing it you could be treading on very thin ice with your competition beneath you.

Page 21: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

Here are some more helpful articles on our blog:http://www.textmarketer.co.uk/blog/

Check out some of our clients and their case studies:http://www.textmarketer.co.uk/testimonials

We have a great collection of useful infographics for you:http://www.textmarketer.co.uk/infographics

some useful linkssome useful links

Page 22: Why your business is in danger

Why your business is in danger, www.textmarketer.co.uk

If you have found this ebook vaguely useful or interesting then why not return the favour, and share it!

If you could be so kind to tweet it, like it, share it, post it, whatever is your social media preference we would be very grateful! This makes us happy and means we will create more useful and interesting content for you!

good deedIf you have found this useful then please

do your good deed for the day and share it!

Page 23: Why your business is in danger

We’re a provider of business sms services. We aim to give our customers the best sms tools at the lowest possible price. We help companies get up and running with their mobile marketing and always have a view on the best way forward.

Over 110 marketing agencies have used us to help develop ideas for their clients.

We’ve been around since 1999 and have picked us some useful experience along the way.

Website www.textmarketer.co.ukBlog http://www.textmarketer.co.uk/blog/Telephone 0117 2050202Email [email protected]

TEXT MARKETERTEXT MARKETERAbout us


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