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Why your business needs a mobile presence & how to get started

Date post: 23-Aug-2014
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The mobile revolution is here - yet many businesses still don't have a mobile presence. See why mobile can't be ignored and learn how small businesses can start building their mobile presence quickly and easily. Covering the latest mobile promotion and engagement trends, plus insightful case studies, discover how mobile apps can increase your business' reach, expand your sales channels and build a base of loyal customers. #getmobilenow
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Why your business needs a mobile presence How to get started with mobile #GetMobileNow Hosted by Krista McLandress
Transcript
Page 1: Why your business needs a mobile presence & how to get started

Why your business needs a mobile presence

How to get started with mobile

#GetMobileNow

Hosted by Krista McLandress

Page 2: Why your business needs a mobile presence & how to get started

2

The Mobile Revolution

Page 3: Why your business needs a mobile presence & how to get started

3

Mobile Usage

Mobile platforms account for 60% of total digital media time spent

Source: Comscore

Mobile apps accounted for more than 50% of all digital media time spent

Page 4: Why your business needs a mobile presence & how to get started

4

App Economy

Over 1.2 million apps available on

the Apple App Store

Over 1 million apps available on Google Play

Page 5: Why your business needs a mobile presence & how to get started

Mobile stats

Page 6: Why your business needs a mobile presence & how to get started

6

Mobile stats

Actions taken after local searches

Mobile devices for local searches

94%

51%VISITED THE STORE

48%CALLED A STORE

29%MADE A PURCHASE

IN-STORE

Source: Google Mobile Planet Statistics

Page 7: Why your business needs a mobile presence & how to get started

7

SMEs & mobile

Over 65% of the UK’s 4.9 million small and medium enterprises (SMEs) do not currently have a mobile presence

Potential lost revenues of £52.6 Billion in the next 12 months alone!

Source: OnePoll

Page 8: Why your business needs a mobile presence & how to get started

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46% lack

of technical knowledge

Source: OnePoll

Barriers: SMEs & mobile

36%perceived high cost

35% unsure

about overall benefit

Page 9: Why your business needs a mobile presence & how to get started

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Benefits: SMEs & mobile

Page 10: Why your business needs a mobile presence & how to get started

10Source: 2010 Cone Consumer New Media Study

Benefits: SMEs & mobile

Page 11: Why your business needs a mobile presence & how to get started

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The Solution

#GetMobileNow

CREATE PROMOTE ENGAGE

Page 12: Why your business needs a mobile presence & how to get started

12

CreateC

RE

AT

E

• What are the goals?

• What does the customer want?

• Which features/content should be included?

• What will the look & feel be?

Ask yourself…

Page 13: Why your business needs a mobile presence & how to get started

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Find your inspiration

Page 14: Why your business needs a mobile presence & how to get started

14

PromoteP

RO

MO

TE

Help your customers find your app

7 ways to promote your app: http://bit.ly/promote-your-app

Page 15: Why your business needs a mobile presence & how to get started

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Mobile Redirect, Landing Page

Page 16: Why your business needs a mobile presence & how to get started

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Social Share

Page 17: Why your business needs a mobile presence & how to get started

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QR codes

Page 18: Why your business needs a mobile presence & how to get started

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EngageE

NG

AG

E

Give your customers what they want…when they want it!

Page 19: Why your business needs a mobile presence & how to get started

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Incentives

Offer incentives. Update customers in real time.

Pop-up images

Push notifications

Special Offers & Seasonal Promotions

Coupons

Page 20: Why your business needs a mobile presence & how to get started

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Geo-target, Geo-fencing

Get local. Engage your customers in real time

Page 21: Why your business needs a mobile presence & how to get started

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Increase Loyalty

Reward loyal customers for frequent visits

Page 22: Why your business needs a mobile presence & how to get started

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The Solution

… and then?

CREATE PROMOTE ENGAGE

Page 23: Why your business needs a mobile presence & how to get started

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Lather, rinse, repeat

Lather, rinse, repeat…

Analytics

New content, new sections

New promotion & engagement strategies

Page 24: Why your business needs a mobile presence & how to get started

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Case Studies

Page 25: Why your business needs a mobile presence & how to get started

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Case Study – TechCrunch

For more case studies: http://bit.ly/appsbuilder-case-studies

Page 26: Why your business needs a mobile presence & how to get started

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Case Study – For the glow

For more case studies: http://bit.ly/appsbuilder-case-studies

Page 27: Why your business needs a mobile presence & how to get started

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Overview

Wrap up

Mobile presence is the future, customers are mobile

Cost & resources are no longer a barrier

Create: Your goals with customer experience in mind!

Promote: Make is easy to find your app

Engage: Incentives, Localize, Reward

Repeat!

Page 28: Why your business needs a mobile presence & how to get started

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Contacts

Contacts

Tweet me #GetMobileNow @appsbuilder

AppsBuilder Support Forumhttps://appsbuilder.zendesk.com/home

Official Bloghttp://blog.apps-builder.com/

Q&A


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