Smartphones and tablets together account for 70% of a brand’s digital engagement
time with consumers.
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In 2014, time spent on the mobile web increased 17% and use of mobile apps jumped 53%.
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59% of women inthe same age range do likewise.
76% of men aged 18 – 34 say they typicallypurchase via their smartphones in a given month.
Source
Online pre-purchase product research (i.e. webrooming) will drive $1.8T in retail sales by 2017.
Source
53% of retailers have identified mobile as a key strategic priority. Almost 1/3 have already integrated their various marketing channels.
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To learn more about the mobile shopping landscape and how to improve your bottom line, download our
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