Date post: | 01-Nov-2014 |
Category: |
Business |
Upload: | marketing-made-simple-tv |
View: | 6 times |
Download: | 1 times |
Why’s B2B Marketing So Why’s B2B Marketing So Boring?Boring?
The Biggest Challenge in B2B The Biggest Challenge in B2B MarketingMarketing
Ho-Hum – not compelling
What do people like?What do people like?
1.1. To laugh or cryTo laugh or cry
2.2. A great storyA great story
3.3. To learn something unexpectedTo learn something unexpected
Engage people with things THEY like.
Laugh or CryLaugh or Cry
Laugh or CryLaugh or Cry
Tell a StoryTell a Story
Learn something unexpectedLearn something unexpected
But here’s what we findBut here’s what we find
In SummaryIn Summary
Loosen upLoosen up Laugh or cryLaugh or cry Good storyGood story Learn something newLearn something new
Talk HumanTalk Human
That’s what people really want.That’s what people really want.
Presented byPresented by
Jeff Ogden, the Fearless CompetitorJeff Ogden, the Fearless CompetitorPresident, Find New CustomersPresident, Find New Customerswww.findnewcustomers.comwww.findnewcustomers.com
Follow us:Follow us:@fearlesscomp on Twitter@fearlesscomp on Twitterwww.linkedin.com/find-new-customerswww.linkedin.com/find-new-customers on Linkedin on Linkedinwww.facebook.com/findnewcustomerswww.facebook.com/findnewcustomers on Facebook on Facebook