Wi-Fi Today

What is Wi-Fi?

• Wi-Fi – Wireless Fidelity – High frequency wireless local

area network (WLAN)• Transfer data on radio frequency• IEEE – three specifications

– 802.11b– 802.11a– 802.11g

“Fight Crime without Wires”

• Colorado’s city Aurora uses GPRS and Wi-Fi to send information to their public-safety workers more quickly and efficiently.

• Keeps public-safety workers in touch anywhere.

• Result: More efficient crime fighting and quicker response to fires.

“Fight Crime without Wires”

• Allows police officers to operate in real time

• A mug shot can be downloaded in about 20 seconds in comparison to 50 minutes on the old network

• reports written in their vehicles can be sent to an office within minutes

“Fight Crime without Wires”

• Benefits the Fire Department as well

• Can examine maps of areas when headed to fire sites

• Alerts them to possible hazards such as gas lines

• Points to water mains in order to fight fires

“McDonald’s Expands Wireless Web”

• As of July 8, 2003 McDonald’s has begun offering wireless internet access to 55 San Francisco area outlets, and is also conducting pilot tests at 10 of its New York restaurants

• McDonald’s hopes to increase the flow of business to their restaurants

“McDonald’s Expands Wireless Web”

• Don Thompson, McDonald's West Division president said, "Today's customer is more time-pressed than ever, and we think it's important to meet the needs of busy professional and family lifestyles by offering services that are easy to use and relevant.”

Wi-Fi & Coffee

Fee-Based Service

Free Service

• “Wi-Fi’s most popular application so far”

• T-Mobile USA Inc.– T-1 Line

• Over 2000 hotspots

• More Customers = More time = More purchases

• % from T-Mobile• Productivity 20%• Revenues

27%

• 2 Stores– 3 month trial run

• SurfHere Service– 1 customer a week

• Free Service– 5-6 customers a

day• Adopted Free

Service

• Fee-based good for high traffic areas

• Spend 3 $ on goods

• Installed Wi-Fi in 3rd store– Enough room?

• Revenues

x

10%

SBC Park• “one of the largest hot

spots in the world”• Connect to the Internet

or enter the Giants Digital Dugout

• Eight months to complete which included installing one hundred twenty-one access points

• Approx. 1,000 of the fans can connect simultaneously

PNC Park• Shared costs• Value added to

tickets• Increased sales of

tickets• Fans that are “bored

by the slow pace of a game or wanting more statistics and information”

Celina Insurance Group

• “We can easily cost-justify it…can absolutely work for a small business”

• Deployed at the company’s headquarters and networks at employees’ homes

• Increased productivity for adjusters on the road

• More clients can be met with which allows greater competitiveness with larger companies

• Time saved at the beginnings of meetings

Universal Health Services Inc.

• CIO – Linda Reino– Wi-Fi has been at the top of the

agenda for the past eight years– Requirement that every facility

budget for and build a wireless infrastructure by 2005

– “Every new Universal Health building is ready for wireless”

Wi-Fi Advantages• Per user investment v. per room

– 75% occupancy does not mean 25% unused investment

• Makes hospital workers more precise, less errors– E.g. safer to secure data electronically than to

guard a paper chart• Productivity gains

– Caseworkers can gain ½ hour a day by using laptops instead of returning to office for paperwork

• Real-time information– Caseworkers can document conversations instantly– Cuts down on errors and paperwork

Why Wi-Fi?• $21 billion company – Shipping giant

– Needs increased mobility– Continuously growing business– Will allow this rapidly growing business to effectively

handle more customers• Nighttime Package-handling

– Three hour window - 3.5 million packages– Scan bar codes on shipments and upload information

immediately• Allows customers to easily track their packages in

transit at any time, anywhere beginning the next day• Planes

– Maintenance information – Gate-arrival information

• FedEx Campuses– Mobility between offices and executives without the

confusion of wires

Wireless Solutions• 30% jump in productivity

– Couriers use a device called the PowerPad, which uses Bluetooth wireless technology that allows FedEx couriers to communicate with each other within 30 feet of their vehicle.

• Convenience– “…are a key part of what makes it possible for

customers to find out where packages are in transit, whether on a FedEx Express jet speeding across the Atlantic Ocean or a FedEx Ground tractor-trailer on the Pennsylvania Turnpike.”

• Efficiency– On average, FedEx Express and FedEx Ground

packages are scanned at least a dozen times from pickup to delivery

Amtrak

• Agreement with AT&T for Wi-Fi• Six stations• One million passengers per day• WI-FI enabled Laptop or PDA• Both AT&T and Non-AT&T

customers• Free for AT&T customers• $9.99 for 24 hour period for others

Amtrak

•No cost to Amtrak•Expansion of national EDGE

network (Enhanced Data rates for Global Evolution)

•National Mobile Wireless Network with speeds between 100-130 Kbps

Schlotzsky's

• Restaurant Chain• Free Wireless Internet Access• Survey:

–40% factor in decision to come–6% just for the access

• 38 restaurants in six states- TX, OH, CA

• “Cool Deli Stations”

Schlotzsky's

•Proprietary Content Filtering System

•Beyond the lunch hour -“Hot Spots”

•Requires all new franchisees to adopt

Thank You

Questions??