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ARS STEEL COMPANY PROFILE WIDENING HORIZONS
ARS STEEL COMPANY PROFILE
WIDENINGHORIZONS
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A MESSAGE FROM THE MD.
ASHWANI KUMAR BHATIA CMD ARS Group
ARS was instituted on strong conviction and strategic vision. Powered by a dedicated team of professionals and headed by visionary leaders, ARS’ highly devoted workforce has built the company brick by brick. The repute which the ARS brand enjoys today is built upon loyal and unstinting customer support, painstakingly nurtured through the years. ARS has, over the years, established a formidable presence in Tamil Nadu and emerged as a premium supplier of steel and electricity.
ARS is planning on ramping up its steel production and power generation to double its present capacity, while focussing on contiguous markets like Karnataka, Kerala and Andhra Pradesh.
In the context of new challenges in the Steel & Power sector, ARS is determined to work ever more intensively to develop a deep understanding of the needs of the customers and the communities it serves, not only to balance the demand and supply, but also to have sustained growth. Only then will it deliver revolutionary products and services that bring delight to its customers and communities.
Any evolution and entrepreneurial thinking may lead to some short-term obstacles, but the ARS family has and always will overcome these obstacles to stay on course for long-term growth and advancement.
I thank all my colleagues for making this possible year after year through their valuable endeavours and commitment to the sustainable, profitable growth of our organisation.
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ABOUT THE GROUP
The ARS Group, which comprises of ARS Energy and ARS Steel, was incorporated as ARS Metals Pvt. Ltd., on 19th September 1990. ARS was established not only to help India reach her goal of becoming a global superpower but also to help South India, specifically, Tamil Nadu, become one of the most prominent production/manufacturing hubs in the country.
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Since its inception, the promoter-directors of the company, Mr. Ashwani Kumar Bhatia, and Mr. Rajesh Bhatia have galvanized the energy and steel industry, and plan on using their vast experience in expanding overseas.
One of the biggest players in the steel industry in Tamil Nadu, ARS Steel, an ISO 9001 and 14001 certified steel manufacturer, has one of the largest induction furnace-based Steel mills in the country. The company is quality focussed and does not compromise when it comes to delivering high-quality and best-in-class TMT bars.
Further, ARS Steel, in 2009, increased its billet production by installing a new furnace, thereby increasing the total capacity of the furnace to 1,30,000 MTPA. It also increased the capacity of its Rolling Mill to 1,80,000 MTPA.
In the future, the company plans on expanding its present steel melting facility even further by putting up another 25 MT furnace by December 2017, thus ramping up billet production capacity to 2,50,000 MTPA, and rolling mill capacity to 2,30,000 MTPA.
Keeping in mind the commitment it has to its country and her people, ARS Energy, established in August 2013, was started to enlighten lives. Already successfully running a 60 MW Captive Power Plant, the company plans on setting up a higher-capacity Power Plant to build a nation that is self-sufficient in power generation.
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ARS’ PHILOSOPHY
VISION
MISSION
ARS aspires to lead the Steel & Power Industry through limitless innovation in technology, and aims to set the benchmark for value-creation, in every sphere. By enriching the values of its stakeholders, ARS intends to bring about boundless growth.
To ignite ARS’ vision, keeping its values in the forefront.
To optimize utilisation of resources.
To pursue latest technology for operational excellence.
To set a benchmark in all spheres.
To source, develop and retain best talents.
To ensure ethical and high standard activities.
To cater to the best interest of all stakeholders.
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True teams are made when we put aside our individual wants for the collective good!
If you have integrity, nothing else matters. If you don’t have integrity, nothing else matters!
Practice like you have never won and perform like you have never lost.
COREVALUES
TEAM WORK
INTEGRITY
PERFORMANCE
It is possible to achieve great milestones with teamwork. So, ARS finds it imperative to work cohesively with its colleagues, across the group, and with its customers and partners. ARS builds strong relationships based on tolerance, understanding and mutual co-operation.
ARS understands the importance of conducting business honestly - with fairness and transparency, thereby gaining their trust and faith.
ARS’ constant goal is to better previous performances. ARS competes with itself daily, striving for excellence.
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ARS’ PHILOSOPHY
ARS STEEL
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HIGHLIGHTS OF THE COMPANY
ARS Steel was established with the objective of building long-term profitable and mutually valued partnerships with stakeholders. Known to have a unique distribution network that ensures the fulfillment of all client requirements, ARS provides easy access through authorized distributors, across South India.
Aspiring to become a leader in the Steel and Metal sector, ARS endeavours to sustain the progress and well-being of its esteemed stakeholders by setting the benchmark for value creation and revenue generation with the use of progressive, technical, and operational mechanisms.
One of the largest steel plants in Southern India.
Modern and fully automated plant manufactures the best quality TMT Rebars and Mild Steel Billets.
Excellent distribution network spread across South India.
Sophisticated infrastructure facilities for R&D.
Stringent quality control standards to ensure the best quality TMT Rebars and Mild Steel Billets.
Apart from obtaining ISO 9001 & 14001 certifications, the company has burgeoned into one of the largest steel plants in South India. It also ranks amongst the top few quality conscious steel manufacturing units in South India.
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ARS STEEL
ARS STEEL
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QUALITY ASSURANCE & CONTROL
PROJECTS UNDER PLANNING & DEVELOPMENT
ARS Steel has a dedicated Quality Management System and Quality Control Procedure that ensures the continuous improvement of its products, processes, and services.
Steel billets for all sizes and ranges of products get thoroughly examined for their suitability in the mills before entering production. Parameters critical to final product properties such as Rolling Parameters, TMT Inlet Temperatures, Water Pressure and Water Temperature are regularly monitored and maintained. The results of the product sample testing conducted at National Test House and MSME Test Centres always surpass the enlisted BIS specifications. To further enhance customer experience, the company has in-house facilities like OES (Optical Emission Spectrometry) and Lab Facilities for Macro Analysis.
In addition to this, ARS has a unique identification and traceability system in place for all its lots.
Steel Mill Facility Expansion Planned
Induction Furnace25MT furnace to be added that would enable a production capacity total of 2,50,000 MTPA by 2018
Rolling MillThe addition of the above furnace would enhance the capacity of the rolling mill to a total of 2,30,000 MTPA by 2018
STEEL PLANT
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ARS STEEL
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ARS STEEL
ARS STEEL CUSTOMERS
CERTIFICATIONS
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CSR ACTIVITIES
ARS Group has been founded on the noble intention of putting a smile on every face and lighting up people’s lives. Its principles emphasise on a policy that is committed towards protection and improvement of the environment. ARS’ CSR projects have helped improve quality of life and access to education. Its ecological initiatives aim at reduction and prevention of environmental pollution by continuously upgrading technology and adhering to the best environment management practices.
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SOME OF THE KEY AREAS OF ARS’ COMMUNITY-BASED DEVELOPMENT PROGRAMS ARE:
HEALTH
Construction of a Primary Health Centre with the provision of an emergency ambulance in the local panchayat.
ARS’ contribution of 1.50 lakhs towards pre-natal and post-natal support programs, helped in equipping the Eguvarpalayam Primary Health Centre with medical equipment such as Maternity Ward beds and Incubators.
Malnourishment amongst children was reduced via Food-For-All programs.
EDUCATION
Provision was made for computers, furniture, study materials and scholarship opportunities in schools, so that children from these impoverished areas could receive education that is on par with education delivered in private schools across the state.
Water coolers were installed in the schools, and their toilet facilities were renovated to further stress on the importance of hygiene.
THE COMPANY ALSO SERVES THE COMMUNITY BY:
Actively participating in environmental conservation to the best of its capabilities. ARS’ Power Plant boasts of 7,000 trees spread around it, and is the only plant in South India to support a rain water harvesting system.
Providing good infrastructure facilities such as well-cemented roads, bus stops at two primary locations and street lights for the Eguvarpalayam village.
Improving the feasibility of clean water supply, through the construction of a 200 feet Borewell in 5 locations at Eguvarpalayam village.
Working in partnership with Civil Society Organisations (CSOs) and Government Bodies, to hone the overall development of the community, through many constructive initiatives.
Conducting Medical Camps for village people and proactively encouraging its employee base to contribute towards society.
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CSR ACTIVITIES
ARS GROUP
WIDENING HORIZONS
ARS Steels & Alloy International Pvt. Ltd. is one of the largest Steel and Power producers in Southern India. Committed to the nation’s progress, ARS uses sustainable, state-of-the-art technology, and believes in customer-centric excellence in every aspect of business. When you partner with ARS, you have a partnership you can trust.
© Copyright 2016. All rights reserved. No part of this document may be reproduced, stored or transmitted in any form without express written permission from ARS Steels &
Alloy International Pvt. Ltd. All other trademarks mentioned herein are properties of their respective owners. Specifications subject to change without notice.
Registered Office: D-109, 2nd & 4th Floor, LBR Complex, Anna Nagar East, Chennai - 6001 Contact: T: 044 45606700 F: 044 43500597Power Plant: Survey No.207, Equvarpalayam Village, Gummidipoondi - 601 201. Tamil Nadu, India.Steel Plant: B-1/S, Sipcot Industrial Complex, Gummidipoondi - 601 201. Tamil Nadu, India.
www.arsgroup.in ENERGY | STEELEnvironment Quality Commitment
