THE ADIDAS LEVITATE
1. THE SNEAKER
Primeknit.
Boost.
The Adidas Levitate I: Andrew Wiggins Signature.
Sneaker image
coming soon.
2. THE PLAYER
• Chad Ford #1 Overall• David Thorpe #1 Overall• Elite Athleticism• Prototypical Size• Unlimited Upside
ANDREW WIGGINS
•Elite athleticism•Perfect marriage of tech & player•Most likely to be superstar•Will be exciting immediately•Likely #1 Overall Pick•Lock to be popular
WHY BANK ON WIGGINS?
The Adidas Levitate I
•Unpolished•Authentic•Fresh•Young•Raw•Sick Athlete•Full of potential•Unique
A KID AT HEART
3. THE CAMPAIGN
#AdidasLevitate Launch•Found Footage•Grainy/unstable cell phone vid quality of unboxing•Shoe begins to float/levitate.•Friends who are watching freak out•Video cuts abruptly
•Release a very small # of sneakers•Force sellout on adidas.com•Put the sneakers in the hands of tastemakers•Create buzz & demand•Next wave has more traditional release
#adidaslevitate
Light. Elite. Vanguard. Innovative. Tough. Athletic. Talented. Efficient.
The Adidas Levitate I
THANK YOU!(all images FPO)
Light. Elite.Vanguard.Innovative.Tough.Athletic.Talented.Efficient.
The Adidas Levitate I