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Wiggins preso

Date post: 11-Jan-2015
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Description:
Created this for Adidas. The assignment was "Who from the 2014 NBA Draft do you think Adidas should sign, and why."
15
THE ADIDAS LEVITATE
Transcript
Page 1: Wiggins preso

THE ADIDAS LEVITATE

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1. THE SNEAKER

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Primeknit.

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Boost.

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The Adidas Levitate I: Andrew Wiggins Signature.

Sneaker image

coming soon.

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2. THE PLAYER

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• Chad Ford #1 Overall• David Thorpe #1 Overall• Elite Athleticism• Prototypical Size• Unlimited Upside

ANDREW WIGGINS

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•Elite athleticism•Perfect marriage of tech & player•Most likely to be superstar•Will be exciting immediately•Likely #1 Overall Pick•Lock to be popular

WHY BANK ON WIGGINS?

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The Adidas Levitate I

•Unpolished•Authentic•Fresh•Young•Raw•Sick Athlete•Full of potential•Unique

A KID AT HEART

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3. THE CAMPAIGN

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#AdidasLevitate Launch•Found Footage•Grainy/unstable cell phone vid quality of unboxing•Shoe begins to float/levitate.•Friends who are watching freak out•Video cuts abruptly

•Release a very small # of sneakers•Force sellout on adidas.com•Put the sneakers in the hands of tastemakers•Create buzz & demand•Next wave has more traditional release

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#adidaslevitate

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Light. Elite. Vanguard. Innovative. Tough. Athletic. Talented. Efficient.

The Adidas Levitate I

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THANK YOU!(all images FPO)

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Light. Elite.Vanguard.Innovative.Tough.Athletic.Talented.Efficient.

The Adidas Levitate I


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