Date post: | 24-Apr-2015 |
Category: |
Documents |
Upload: | martin-soler |
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The booking process
• Search
• Compare
• Choose
• Share
Search: How they found you
32.7% Friends and Family
27,9% OTAs
23,1% TripAdvisor
Compare: Where they went to compare
72,9% Search Engines
9,6%
Map Pages
7,3%
Review Sites
3% Travel Guides
Compare: How they compared
Compared
10 Hotel Websites
Over
6 days
Returning
3 times
Choose: How they decided
Value
Location
Comfort
Share: Guests become ambassadors
Bad Experience Good
Experience
Connecting the dots
Webdesign
Search Optimizing
Advertising Distribution Strategy
Social Media